Katie Rich

Yep.

Yeah.

Green Book.

Green Book Y. Yeah.

It hasn't been that long since that.

So best is such a subjective thing.

But you have this system, this huge, probably too big system to get people to like your movie and to remember it, to get it to be top of mind.

And sometimes to even watch it.

Just even watch it.

Absolutely.

You know, the reason that Neon spends that money on Anora is because that's a tiny movie that won't get seen without this big engine of Oscar season behind it.

So if you're Sean Baker and you made Anora and you want people to see movies in theaters and you want to keep making movies, you know that every extra interview you do and pound that pavement, even if it's not even helping you win the award, it's just getting the attention for your movie that it can't get otherwise.

It got more people to watch Anora and more people watched The Brutalist or A Complete Unknown or Amelia Perez.

Everyone had already seen Wicked last year, got that nomination.

So there's an important pendulum to it.

Some years you're going to get some big box office hit.

I think we need those to keep it alive because the Oscars can trend so far away from it.

I mean, Parasite was a big box office hit.

Like it didn't make Oppenheimer money, but it did really, really well for itself.

And also with Onora, we're in this era now where smaller movies like that, people will rent them.