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Kayvon Kay

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Pitch Me Podcast

Execute - The Power of Action

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Welcome to Pitch Me, the podcast where real salespeople, entrepreneurs, and business owners step into the spotlight to pitch their products or service and get unfiltered, real-time feedback from the $38 million high-ticket sales titan himself, Kayvon Kay. No fluff, no sugarcoating, just brutal honesty, actionable insights, and next-level sales strategies to help you close bigger deals faster.

Pitch Me Podcast

Execute - The Power of Action

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Is it 10 calls before noon? Is it email? Are you going to reach out to every prospect? Are you going to call all your no-shows? Are you going to follow up with every prospect within 24 hours? Are you going to study sales psychology and sales for 20 minutes a day? Whatever it might be, I want you to figure out what are the three things you know you need to do to be successful. Micro things.

Pitch Me Podcast

Execute - The Power of Action

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Not talking about moving mountains. We're talking about attainable things.

Pitch Me Podcast

Execute - The Power of Action

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activities that you can do right now starting right after this you can write them down and you can do them is it going to be 10 calls before noon is it emails is it have 20 conversations with prospects is it to reach out to every lead in the system is it to reach out to all my no-shows whatever it might be is to make 100 dials a day Is it to make sure I connect with one person a day?

Pitch Me Podcast

Execute - The Power of Action

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Is it I'm going to make sure I connect with two people a day? Whatever it is, make sure you write that down right now. I'll take the time. I'll wait. Write it down. Number one, what is it you're doing? Number two, what is it you're going to do? Number three, What's the third one you're going to do that's going to help you keep the momentum? Every single day of consistency showing up.

Pitch Me Podcast

Execute - The Power of Action

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If you made it this far, then you already know we've laid out the entire foundation of how to lead prospects to a yes. Without the pressure. Without the manipulation. Or the gimmicks. But today is not. Let me say that again. Today is not about another piece of strategy. Today is about execution, baby. Because at some point, knowing more. won't help you. Reading more books won't help you.

Pitch Me Podcast

Execute - The Power of Action

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Write it down. Write it down. Because we're going to track it. You need to track it. You need to live it. You need to become it. And I promise you this, watch what happens in 30 days. And if you really want the deepest success formula I can give you, It's not even in the book. This is the one that changed my life. You change your self-identity, you'll change your results. What does that mean?

Pitch Me Podcast

Execute - The Power of Action

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If you're a closer... And you say to yourself, I'm a closer Monday to Friday, but on Friday, Saturday, Sunday, you're somebody else. That means you take your cape off every single weekend of becoming or being the person you need to be. So what happens comes Monday, you put that cape on, it takes you two days to walk into that character. And then you step out of it two days later.

Pitch Me Podcast

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Own the cape for life. Once you put on that cape, whether it's I'm a sales rep, I'm a closer, I'm a business owner, I'm an entrepreneur, whatever that self-identity cape that you have committed to and you put on, never, ever take it off. On the weekend, you're a closer. Monday, you're a closer. Wednesday, you're a closer. At your kid's ballet, you're a closer.

Pitch Me Podcast

Execute - The Power of Action

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At your kid's sports, you are a closer. That identity never leaves you. Your self-identity is also equal to your self-worth. Here's the deal. You've got the formula. If you don't remember, go back and listen all the way from episode one to episode seven. Because I'll tell you right now, at this point, you got the formula, you got the mindset, you've got the skills.

Pitch Me Podcast

Execute - The Power of Action

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Now, the only question is, will you execute? Because this series was not created for listeners. It was built for closers. So here's your final call to action. Stop waiting. Stop waiting for the perfect time. Stop waiting for that moment you feel good. Stop waiting for that moment someone tells you to do something and just start now. Do the damn thing you know you need to do.

Pitch Me Podcast

Execute - The Power of Action

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Become the person, the version of the person you want to become or want to be right now. Send the message. Pick up the phone call. Make the dial. Make the call. Launch the damn thing. And remember, transformation only comes through action. So this is your time. This is your final moment from me here telling you, The world is your oyster.

Pitch Me Podcast

Execute - The Power of Action

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You have the power to choose, be, do anything you want in this world. Whatever it is you choose, go execute. Go create and get what's yours. Thank you for tuning in to the Pitch Me series. Remember, my name is Kayvon Kay, and I'm your friend. And you've just listened to Pitch Me with Kayvon Kay, the podcast where sales are redefined, objections are destroyed, and high-ticket closers are born.

Pitch Me Podcast

Execute - The Power of Action

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Want to take your pitch to the next level? Subscribe now, leave a review, and join the Pitch Me community. And if you're brave enough to pitch live on this show, head over to www.pitchmepodcast.com and apply today. Until next time, keep pitching, keep closing, and keep connecting.

Pitch Me Podcast

Execute - The Power of Action

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Rewriting your script for the 11th time won't help you. There's a moment in every journey where you have to move. And this is that moment. So if you're ready to stop watching others win and start stacking wins of your own, it's time to buckle down, to show up, And make a move. Let's get this thing started. Here's the absolute brutal truth. The market doesn't reward intentions. It rewards actions.

Pitch Me Podcast

Execute - The Power of Action

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You can spend months building a plan. Building until you start making calls, sending messages, or getting rejected. You can do everything. You haven't done anything actually yet. Think about every successful business you admire. Facebook. It was a hot mess. Amazon started as basic book site. Apple's first computer, an awkward, clunky prototype. What made those companies legends wasn't perfection.

Pitch Me Podcast

Execute - The Power of Action

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It was movement, iteration, execution. That's the sales game too. You don't get better by theorizing. You get better by doing. Another example I always use is you can read and become a master of reading on how to swim. But unless you literally put your ass in that pool, learn how to swim or sink, you'll never actually figure it out.

Pitch Me Podcast

Execute - The Power of Action

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If you want to pitch like a pro, dominate every sales conversation, take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. And you're listening to the Pitch Me series. This is the podcast where we turn hesitation into high performance and everyday conversations into life-changing conversations. closes. And today, this is it.

Pitch Me Podcast

Execute - The Power of Action

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You can't learn how to swim reading a book or listen to a podcast. Just like you can't shoot a hoop learning or reading a podcast. At some point, you got to take all the knowledge that you've gained, take all the information that I've given you,

Pitch Me Podcast

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I would even go one step deeper and turn that information into knowledge that you completely understand for yourself, that you've internalized, that you've changed or whatever it may be for you to really know what it was and what it is I've been talking about throughout this entire series. Because I'm going to tell you something.

Pitch Me Podcast

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If you don't execute, if all you did was listen to seven episodes and you decide you want to do nothing, that to me is a travesty. To me, what a shame. Because the gold that I've given you, literally the gold that I've given you, the... strategies, the mindset, the tools, the know-how can build you a fortune. How do I know?

Pitch Me Podcast

Execute - The Power of Action

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Not only has it built me my fortune, it's also these same tools I've given you has created over $375 million in phone sales. So let's talk about something. Why you won't move. Why most people get stuck. Your prospects included. It's not because they don't want it. It's not because they don't know how to do it. It's because there's something bigger holding them back.

Pitch Me Podcast

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And my friends, it's called fear. The little voice in the back of your head that you think is your conscious, that's not your conscious. That's your fear. And you can either continue living a life where you make fear-based decisions or which I will promise you, when you make decisions from a place of fear, of restriction, of scarcity, of lack of, because that's all fear is.

Pitch Me Podcast

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Fear is just lack of knowledge, lack of know-how. It's just scarcity. Fear is the unknown. I don't know. Well, you don't know because you don't have the skills, don't have the tools, you don't have the experience. You're going into the bliss. When you make fear-based decisions, You make decisions out of scarcity, restriction, and certainly not the creativity.

Pitch Me Podcast

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But when you make what I call faith-based decisions, Now, I'm not talking about faith as in religion.

Pitch Me Podcast

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I'm talking about faith in oneself, faith in your abilities to perform, faith in your abilities to actually transact, faith in your abilities to be able to provide the service, the product, the know-how to help your prospects solve their biggest problems and give them the solution because you know exactly who you are, what you represent.

Pitch Me Podcast

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You have the certainty, clarity, and the conviction behind all that. I'm talking that type of faith. Because fear isn't just some annoying feeling. Fear is the biggest killer of dreams. The biggest killer of confidence. The biggest killer of potential. And here's the thing. Everyone feels it. The difference, high performers act anyways. They don't wait to feel brave.

Pitch Me Podcast

Execute - The Power of Action

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This is the final chapter of the seven part series. And it's the one that separates those who know from those who go. Because strategy without execution is just theory. This episode isn't about another sales tactic. It's about the moment your future starts counting on you.

Pitch Me Podcast

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They earn bravery by moving forward. Fear doesn't mean stop. Fear actually means go. Fear is a compass. It shows you where growth lives. And here's the thing. Anybody can show up doing good, look good while they feel good. It's how you show up when the fear is high and you feel like crap and you're scared and you're paralyzed. How you show up in those moments is how you build your character.

Pitch Me Podcast

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Character is not built when you're winning. It's easy to look good and feel good when you're winning.

Pitch Me Podcast

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True character, true leadership is built when you've lost the game, when you're struggling, when you're in it, when you can't see the other side, when the mountaintop looks so high and the clouds have come in, you've lost the sight of the mountaintop, but you keep moving forward because you trust, you know that is the path for you. If you're sitting there thinking, man, I want confidence.

Pitch Me Podcast

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I need more confidence. Well, guess what? You want confidence? You want that sales swagger? You don't wait for it. You take action. That's how you earn it. I will tell you, 90% of the people listening to this podcast won't do anything with this information. 10% will. And the 10% who do will thrive. They will change the world. They'll change their businesses. They'll change their families.

Pitch Me Podcast

Execute - The Power of Action

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They'll take control. Not only that, they will be part of what I call is the biggest ripple effect you can ever have when you change someone else's life and they go and change someone else's life because of your teachings. That's the ripple effect. You can be part of that. The question is, do you want to be on the 90% of the people who are not going to do much here? Sorry, that's you. Just fact.

Pitch Me Podcast

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And let fear hold them back. Or are you going to step up and be the 10% to make the actions, to make the moves, to make something happen? Because I'll tell you this. Momentum is absolutely built. It's not found. Momentum isn't luck. It's not random. And it definitely doesn't show up when you are binge watching success videos on YouTube. Momentum is something you create.

Pitch Me Podcast

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And you create that by doing, by taking actions with movement. You do that with the micro actions. We're not even talking big, massive actions. We're talking little micro actions. With the one message you've been meaning to send. With that one follow cup you've been avoiding. Small steps lead to massive big shifts. You do not need a big win. You need motion. You got to get up.

Pitch Me Podcast

Execute - The Power of Action

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It's about picking up the phone when it's uncomfortable, hitting send when you're unsure and making that offer before you actually feel ready. Because nothing, and I mean nothing, happens without action. So if you've been waiting for a sign, a moment, or a plan so perfect that fear disappears, that is it. but it won't come with comfort. It comes with sweat.

Pitch Me Podcast

Execute - The Power of Action

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If you don't feel good, get up and move. If you're frustrated, get up and move. If you're feeling low, if you're feeling lost, get up and move. Movement creates energy. Energy helps you create creativity. Creativity helps you create ideas that will serve you. When you are trying to be creative and you're in scarcity or you're scared and you're fear, it doesn't work.

Pitch Me Podcast

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You cannot be in fear and have creativity. Those worlds don't exist. And two things can't actually exist in this situation. You either are taking and thinking about a fear. You're thinking about all the things that can go wrong.

Pitch Me Podcast

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Or you take that leap of faith. You sit at the edge. And instead of watching everyone else pass by and asking the questions, well, how can I be him? Don't make me bigger than I am. Don't make other people in your lives bigger than they are. So it gives you a permission to sit there and watch us live the life you want. You need to take that leap and fly. Because here's the best part.

Pitch Me Podcast

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When you actually take that leap, when you decide I'm going to go for it, what's the worst case that happens? You start to fall. Sure, you will, and you will fall. And you'll stumble. Maybe you'll hit your head a little bit along the way. But guess what? At some point, you are going to find your wings. At some point, before you hit that ground, as long as you stay committed to the fall,

Pitch Me Podcast

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You will find your wings to soar and to fly. See, most people never find their wings because they're not willing to do the hard work. They're not willing to take that leap. You can't find your wings if you're not willing to take that leap. So this is how you can get confidence is through execution. Execution builds confidence.

Pitch Me Podcast

Execute - The Power of Action

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Think about anything you've ever learned, riding a bike, cooking a meal, learning a new language. It was messy at first, right? But eventually what happened? It clicked. Sales is the exact same way. Confidence doesn't come first. Action does. And every call you make, every pitch you try, every mistake you survive, that is what I call a rep. It's feedback. That's all it is.

Pitch Me Podcast

Execute - The Power of Action

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And that's how mastery is built. Mastery is built doing your 10,000 hours. Albert Einstein, I've always loved it, right? Or Thomas Edison. Why shall I say Thomas Edison? 10,000 ways the light bulb didn't work. He tried 10,000 times. And when asked, he didn't say I failed 10,000 times. He said, I found 10,000 ways the light bulb didn't work. He was fearless. Because guess what?

Pitch Me Podcast

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the best closers who build the mastery for themselves, the best closers who go after what they want, best business owners build empires, they are fearless. They're experienced. Experience only comes from doing. You only create that fearless attitude by failing. They failed so many times. They know failing doesn't kill you, might break you, but it doesn't kill you.

Pitch Me Podcast

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It comes from reps, calls, mistakes, learning, adapting, and doing it over and over and over because the people who win in this game aren't the smartest or the slickest. They're the ones who can execute while everyone else is still thinking. Let's dive in. And welcome back to the final episode of Pitch Me. This is the series of seven episodes

Pitch Me Podcast

Execute - The Power of Action

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Another way of looking at this is think of this as steel. It bends, but it never actually breaks. So I'll tell you another killer, an absolute killer to your productivity, to your ability to grow, to your ability to create, to your ability to achieve, to your ability to even just post the damn post or pick up that one call. And it's called perfection. Perfection is the enemy.

Pitch Me Podcast

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So let's kill this lie once and for all. The idea that I need to be perfect before I launch. I need to be perfect before I pick up my phone. I need to be perfect before I can go to market. I need to be perfect before I can sell. No, you don't. You need a launch and you need to learn. You need to get messy. You need to fail forward because perfectionism isn't just procrastination in disguise.

Pitch Me Podcast

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While you're tweaking that email for the fifth time, someone else is hitting send, booking calls, closing deal. I'll tell you right now, money loves speed and speed will always win. Execution will win. thinking about it, waiting for that perfect time to come, hoping for the perfect idea to come, rewriting, waiting for the brand, the colors. None of that matters. Henry Ford said this the best.

Pitch Me Podcast

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He said it the best, best, best possible way. Nothing happens in business until a sale is made. So whether you're a closer, you're a coach, you're the business owner, remember nothing happens until you have the conversation. You create the connection so a sale is made. Everything you do before the sale is just busy work. Until you collect the dollars and make a sale, nothing actually happens.

Pitch Me Podcast

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So here's the thing. You don't build a closing machine by showing up when you feel like it, okay? You build it with rhythm, with discipline, with daily non-negotiables. So I'm going to challenge you here. Very simple. Pick three things. Pick three things today that you're going to do every single day that is going to help you build momentum and help you get to the next level.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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Welcome to Pitch Me, the podcast where real salespeople, entrepreneurs, and business owners step into the spotlight to pitch their products or service and get unfiltered real-time feedback from the $38 million high-ticket sales titan himself, Kayvon Kay. No fluff, no sugarcoating, just brutal honesty, actionable insights, and next-level sales strategies to help you close bigger deals faster.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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She's thinking here, ladies and gentlemen. She's thinking. She's absorbing. I love it. I love to hear where everyone is. Email us. Let us know your comments, what you're hearing here. Natalia, again, it's always a privilege, a pleasure. We'll do some work. We'll work with you behind the scenes here.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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We're going to get that pitch for you perfected and to make sure that you start closing, changing more lives.

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Any last thoughts, comments?

Pitch Me Podcast

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Okay. So what did we learn today? Right. I just want to make sure we understand that today we learned that having the pitch needs to be clear and it needs to be concise. Yeah. It cannot, you cannot ramble on, uh, action steps. If your pitch is longer than a minute or two minutes when you're pitching, it's already too long.

Pitch Me Podcast

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How can you take a two or three or four minute pitch and put it down at 30 seconds? Like that elevator pitch that is impactful enough for them to say yes. that's what we need to work on. Once we do that, you'll be able to sell more stuff, connect more and have actually better conversations.

Pitch Me Podcast

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And you've just listened to Pitch Me with Kayvon Kay, the podcast where sales are redefined, objections are destroyed, and high-ticket closers are born. Want to take your pitch to the next level? Subscribe now, leave a review, and join the Pitch Me community. And if you're brave enough to pitch live on this show, head over to www.pitchmepodcast.com and apply today.

Pitch Me Podcast

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Until next time, keep pitching, keep closing, and keep connecting.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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That's a lot there. We got to break that down there. Okay. So you're selling a product right now. Is this a service? Is the product is like AI? Is this a service? What is it?

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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So you consult people one-on-one on their social media?

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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Yeah. YouTube, Instagram, Facebook, TikTok, all of it.

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The Secret Formula to Going Viral on Social Media

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Okay. Everything but Twitter. Yeah. And you said something about science approach, science-based? Yeah.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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So this is paid or viral?

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The Secret Formula to Going Viral on Social Media

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So this is organic. Okay, so we help people with organic content basically go viral.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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And who's the target market? If we looked at exactly the target market, who would it be?

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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If you want to pitch like a pro, dominate every sales conversation, take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. And here we are back with another episode of the Pitch Me podcast where I have business owners, influencers, service providers, really anybody who has a product or service and has sold it to the world.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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And these people, what would you say the tendency, like the number one problem for these people? What would it be?

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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Okay. So they're not, they're basically algorithm. They're not picking them up. They can't get their message across. They don't have reach. And the product and service you offer is showing them how to get that reach.

Pitch Me Podcast

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And, and, uh, and then the, you with a target audience, right. Is sounds like really anybody, but more business owners, influencers, coaches, solopreneurs, uh, content creators. Yes. Exactly. People that want to leverage their social media organically and get more reach. Is that to drive business, drive awareness, a little bit of both?

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The Secret Formula to Going Viral on Social Media

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Okay, and tell me how this, how do people, how do they measure, you know, results or progress here? Like, how do you guys know that someone's been successful?

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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Okay, so people are going from 5,000 views all the way to a million views.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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Awesome. Okay, well, here we are. This is the point of the show where you are pitching me. So let's just say I'm a solopreneur. I'm getting 5,000 views on my post, and I'm looking to go viral to get to that million per post. We figured out my problem. We kind of understand my pain. Obviously, you know where I want to be. I want to drive traffic. I want to drive leads.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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And we're at the point where you got to pitch me. Here we go. Close me, Natalia. Yeah.

Pitch Me Podcast

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They come on here and we perfect that pitch. And today we have Natalia with us. Natalia, welcome to the show.

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You've lost me. You have lost me, and I'm sure you have lost a lot of our listeners. We are, wow, we're going beyond just selling products and features. You put in some insults there, insulting me that I'm not doing a good job. There is a lot here. So let's break this down, right? Okay. I'm a big fan, and in a situation like that, I'm a big fan of the as a result of.

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So I would start, I would be more in the context of as a result of you, right, after we spoke, as a result of you not being able to organically get to the reach of a million followers, it seems like you've been on the treadmill of 5,000 followers. Is that correct? Yes or no?

Pitch Me Podcast

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Yes. So as a result of what we do based off of science-based information and direction, whatever that might be, you have the terminology on that, but based off of scientific research, we know exactly what it is you're going to need to do to be able to get to that 1 million views. Does that make sense?

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The Secret Formula to Going Viral on Social Media

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Hello, hello. Natalia, where are you from?

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The Secret Formula to Going Viral on Social Media

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Now, here's the thing. It doesn't matter. I'll tell you right now. It doesn't matter if we come to you and tell you you have to do this, this, and that. If you do not like that, if you are not in alignment with the formats that we tell you you have to use, it's never going to work. So we got to make sure that we have the right formats for you. Formats meaning there are different ways to go viral.

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We want to ensure that we have the right way, not only just to go viral, but the right way you're going to be in alignment with that so you can actually connect with your audience. And we can do that all in, what's the timeline? Six months. We can do that all within six months. Now, before we move forward, I want to ask you this.

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Beautiful Vancouver, Canada. Love it. How long have you been in sales for?

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Suppose, not making promise here, suppose, what does your business look like in six months from now when you are posting one, two posts a week and they're not getting 5,000 views, they're getting million views. Half a million views. Heck, we've had some people even get over 500 million views. Now, I can't promise that, but I can promise massive significant difference of where you're at.

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What does the business look like?

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At that point, you shut up, you listen, and then you only ask the one question. You never have to ask for the sale. I'm not a fan of asking for the sale. I want them to salivate for the sale. So where should we go from here? And at that point, then they might have questions. And then you can go into your products, your features, all of that.

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But if you put your pitch that long, oh, my God, you lost me. It's going too far. So... there's a lot here you're, you're, we can work on that pitch and we're going to work on that pitch a little bit after the show here to help you out. Yeah.

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Uh, but what I would love to know is if we take a step back, uh, and based off of what you were saying and what I was, you know, what I, what I've showed you, uh, what, what stands out for you?

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Yes. Simplify. Okay. So let's try that again. Uh, Let's try to simplify the pitch. We got the time. We got the energy. We got the space right here, right now. Let's do it.

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Okay, so let's look at this. Again, we're talking about what we're going to do for them. Let's start talking about the results of... Not we're going to show you how to do this and we're going to tell you what to do. We're going to give you this so that you get. Start with the result of. As a result of working with us, you can expect what? Confidence. Confidence.

Pitch Me Podcast

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Okay. So between tech sales and high ticket sales, we have over 11 years of experience. Is that what I'm hearing? Yeah. Awesome. And today I'm excited to have you because I know that you have a great pitch and a great product you're working with. Tell us a little bit, tell the listeners a little bit about the product you're on. Who's it for? What's it about? What's the problems you solve?

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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You can expect confidence every time you post knowing you're posting the right material, the right stuff, so that when you put that post out there, it's going to get a million views. And in six months, we're going to show how you don't have to put out 10, 20, 30 pieces of content a week to get a million views, how you put out the right one piece of content and get a million views.

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The Secret Formula to Going Viral on Social Media

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Because let me ask you this, would you like to put out 20 pieces of content that gets 10,000 views? Or would you like to get out one piece of content that gets a million views? One piece. Well, I would think so as well. And we're going to show you exactly how to do that. Now, suppose we showed you how to do that using our scientific-based approach.

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The Secret Formula to Going Viral on Social Media

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What does the business look like in six months from now as a result of doing this?

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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Results. See, it's all right. We're going to do this. We're going to do that. You see how I went? It's result-based. Now, you could have asked, again, we jumped into it, but you should know at this point, too, what is the result they want? Is it they want to go a million views or is it they actually want more leads? Is it they want more dollars in the business?

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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So as a result of our scientific-based approach in social media in years, 20 years, working with the likes of Rihanna, I think you said, and Hollywood people, wow, Taylor Swift, That's enough. You don't need to say you can trust us. You don't need to say that you, you know, we, it's like, that's enough. That's a, that's a lot of credibility right there alone. Right.

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The Secret Formula to Going Viral on Social Media

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There's a reason why Taylor's team reaches out to us when they have challenges.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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So let's take a step back here and ask the question again. What's sticking out for you? What are you thinking? What are you seeing that you can maybe tweak in your pitch so that it lands a little bit harder, but also shorter and not so much verbiage?

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The Secret Formula to Going Viral on Social Media

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Yeah. But it's starting. I want to make sure, right, we understand it's starting not off of what we're going to do for them. It's starting off as a result of what we do.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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Or you can do the do you know how, right? Do you know how most businesses struggle to go viral on their organic media? Well, what we do is we use a data scientific data approach that is tailored specifically for your message to your audience so that you learn how to go from 5000 people watching your your post a day to millions of people.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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And we've done that with the likes of Rihanna, Taylor Swift, Mindvalley, business owners and much more. In fact, last week we just had X. Always have testimonials with you. We just had X lax week who just did their first post and got 600,000 views. Now it wasn't a million, but before the 600,000 views, they were getting 1000. What would that do for your business?

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The Secret Formula to Going Viral on Social Media

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Some of the challenges you may be having and we'll jump into it.

Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

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Then drop, drop the mic right there. You shut up and you listen.

Pitch Me Podcast

Transform With a Vision

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Welcome to Pitch Me, the podcast where real salespeople, entrepreneurs, and business owners step into the spotlight to pitch their products or service and get unfiltered, real-time feedback from the $38 million high-ticket sales titan himself, Kayvon Kay. No fluff, no sugarcoating, just brutal honesty, actionable insights, and next-level sales strategies to help you close bigger deals faster.

Pitch Me Podcast

Transform With a Vision

1022.794

Every great leader, every great business owner, every great entrepreneur has someone who helped them see their future clearly. Someone who made their intangible feel tangible. The impossible feel possible. When you're on the call, that's your role. You're the visionary. You're the guide.

Pitch Me Podcast

Transform With a Vision

1039.268

You're helping your buyer believe that not only is the better future possible, but it's the only one they can claim. When you help your prospects envision their transformation so vividly that they actually feel the difference emotionally, action isn't just logical. It becomes urgent and essential. So I want you to consider again why some prospect hesitates.

Pitch Me Podcast

Transform With a Vision

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They hesitate because they don't hesitate because the product is the right price or isn't the right fit for them. They hesitate because the vision you painted isn't crystal clear. They hesitate because they can't yet feel the outcome deeply enough. So I want you to take the time right now, ask yourself, how clearly am I showing the future in my sales conversations?

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Transform With a Vision

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How powerfully am I making them feel the possibility? How well am I helping my buyer believe they can actually achieve this? You see, your job in sales is to create a connection so powerful and a vision so tangible that staying stuck feels impossible. When your prospect reaches this emotional turning point, the decision is already made, guys. That's why the close isn't at the end of your pitch.

Pitch Me Podcast

Transform With a Vision

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It's in the middle of your vision. So here's what I want you to remember and integrate into every sales conversation from now on. You're not there to push features. You're not there to create clarity. You're not there to sell benefits. You're there to create belief. You're not there to overcome objections. You're there to overcome doubt.

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Transform With a Vision

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Because once your prospects see clearly who they can become, they naturally move toward that vision. They buy confidently, not reluctantly. They step forward powerfully, not hesitantly. And that isn't just sales. That's called leadership. That's called influence. This is the essence of helping someone make a meaningful change. So we're here. to the end, getting close.

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Transform With a Vision

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And on the next episode, we're going to lock this in because having a vision without a commitment is like having a car without no fuel. It's beautiful. It's exciting, but it won't move. We're going to deeply dive into how you turn excitement and hope into a commitment and certainty. How to take a prospect who's leaning forward and get them to actually jump.

Pitch Me Podcast

Transform With a Vision

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Because once commitment meets vision, that's when results explode. That's when transformation happens. And that's where you change lives, including your own. And remember this, of all things, your greatest power in sales isn't how well you pitch. It's how powerfully you help your buyers believe in their own future. Remember this. This is Pitch Me. I'm Kayvon Kay.

Pitch Me Podcast

Transform With a Vision

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We expose the hidden price of staying the same. And now we flip the switch. Because once they feel the pain, once the weight of doing nothing is on their chest, there's only one thing they can pull them forward. Hope. Let's be real. Hope sounds light. It sounds optional. It sounds like something you put on an Instagram code.

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Transform With a Vision

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Thank you for being with me for these last three episodes. Thank you for leaning in and for believing in your own vision. Because what we're going to show you in episode four is going to be a buildup on everything we've discussed. This is your time. This is your opportunity.

Pitch Me Podcast

Transform With a Vision

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This is your moment to get your pitch to the next level, to get your ability to connect with your prospect to a deeper level, and to get you to vividly imagine what your life will be when you create and deliver the perfect pitch. This is Pitch Me. And you've just listened to Pitch Me with Kayvon Kay, the podcast where sales are redefined, objections are destroyed, and high-ticket closers are born.

Pitch Me Podcast

Transform With a Vision

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Want to take your pitch to the next level? Subscribe now, leave a review, and join the Pitch Me community. And if you're brave enough to pitch live on this show, head over to www.pitchmepodcast.com and apply today. Until next time, keep pitching, keep closing, and keep connecting.

Pitch Me Podcast

Transform With a Vision

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But let me tell you something from closing hundreds of millions in sales. Hope, when done right, is heavier than fear. It's magnetic, it's emotional, and it's real. This is where your prospects stop looking for reasons to run. And they start imagining what their life would feel like if they finally got what they wanted, what they deserved. And this is not about showing them your product.

Pitch Me Podcast

Transform With a Vision

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It's about showing them their future. You're not pitching. You're not listing benefits. You're casting a vision so clear they can see themselves inside it. Because if you can make someone feel the future, not just imagine it, but feel it in their chest, they'll chase that vision all the way to your offer.

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Transform With a Vision

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So in today's episode, I'm going to show you how to, number one, paint a future so vivid they feel like they're already living in it. Use emotional language not to manipulate, but to reveal. And shift the entire sale from proving value to revealing possibility. We're talking about the psychology of future pacing. We're talking about the science behind desire.

Pitch Me Podcast

Transform With a Vision

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If you want to pitch like a pro, dominate every sales conversation, take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. And you're listening to the Pitch Me podcast, where real pitches get real feedback and shaky offers turn into sales machines. This is episode three of our seven part Pitch Me framework series.

Pitch Me Podcast

Transform With a Vision

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The emotional blueprint that turns hesitation into hunger. Because make no mistake about this. You're not just selling a solution. You're selling a better version of your buyer. And I want to say that again. You're not just selling a solution. You're selling a better version of your buyer. So let's break this all the way down. People don't buy products. They buy experiences.

Pitch Me Podcast

Transform With a Vision

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Experiences they can vividly imagine and deeply desire. And to really understand this, imagine this scenario. It's Monday morning. Your alarm clock rings. You actually wake up energized instead of exhausted. You walk into your home office, fresh coffee in hand. Instead of dread, there's clarity. Your calendar is set. Your inbox is manageable.

Pitch Me Podcast

Transform With a Vision

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You spend your day focused on strategy and vision and big moves, not scrambling or firefighting. By the afternoon, you step away knowing your business is still running smoothly. Feel how tangible that really was. That's exactly the type of vivid imagery you need to use to create desire. It's not about vague promises or generalities. It's about specifics. How do their mornings look like?

Pitch Me Podcast

Transform With a Vision

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How do their interactions feel? How do their numbers and results mean to their daily lives? I'm going to say something, the most important thing I think I'll ever say here. When you say something, it means something. When they say something, it means everything.

Pitch Me Podcast

Transform With a Vision

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So how can you get them to tell you what their true morning really looks like, how the interactions really feel, how their numbers and results mean, what they mean to their daily lives, their daily relationships? Because when you paint this detailed picture or you get them to paint the detailed picture for themselves, something powerful happens in the brain.

Pitch Me Podcast

Transform With a Vision

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Neuroscience provides vivid, imaged, serial images. When you paint this detailed picture, something powerful happens in the brain. Neuroscience proves vividly imaged scenarios trigger the same emotional and physical responses as real events. In simple terms, when you make your future pacing vivid enough, your prospects don't just imagine it, they begin to experience it.

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Transform With a Vision

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So you don't say this will increase revenue by 30%. You say, well, just imagine the first day you wake up and you check your numbers. You see your revenue has spiked by 30% without extra stress. You relax back in your chair, breathing deep, probably for the first time in a while. Confident, knowing your team and your systems are finally operating perfectly.

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Transform With a Vision

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Can you imagine that freedom, that calm, that pride? You see, what we're doing here is we're not just giving them outcomes. You're giving them feelings. Now, let's go deeper. How do you make them tell you that? Again, when you say something, it means something. When they something, it means everything.

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Transform With a Vision

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And today it's all about take me to the promised land. You've shown them the pain. Now it's time to show them what's possible. Paint that dream so vividly that they can't help but chase it. Let's get into it. And welcome back to Pitch Me. I'm Kayvon Kay, and today we are stepping into one of the most misunderstood but powerful moments in the sales journey. The moment where fear turns into desire.

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Transform With a Vision

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So you asking them, well, let me ask you, imagine what waking up would look like and you've checked your numbers and they spike by 30%. What would that mean? Shut up and listen. Don't listen just to the first answer. If they come back to you and say, ah, it means great, it means good, I'd be happy. And what else? You want to keep going deep. Okay, so now it makes you feel what?

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Transform With a Vision

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It makes you feel confident? When was the last time you felt confident? Do you even remember what confidence feels like? Okay, so suppose, can't make promises, the 30% does happen. Confidence comes back. Now you're laying back in that chair. And you're breathing deep because, shit, you deserve it.

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Transform With a Vision

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And you know you have the confidence not just in yourself, not because the number's there, but because your team and your systems are in place. And they're operating at the levels you never thought they could possibly operate at. What happens next? Like, what does that look like for you? Most importantly, how does that make you feel? What's the calm? Is there pride there?

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Transform With a Vision

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What do you think your employees would say? What do you think your wife would say? What about your kids? What would your six-year-old child say? If you want to go real deep. See, the idea here is you're not just giving them outcomes. You're giving them feelings, emotions. So future pacing requires a clear emotional fork in the road, right?

Pitch Me Podcast

Transform With a Vision

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So future number one, if they don't change, stress compounds, results stagnant, frustration builds, anxiety comes. Future two, if they take action, clarity emerges, stress evaporates, growth accelerates. So here's how you bring all this to life. Now, John, imagine just one year from today. You're sitting at your desk, still overwhelmed, still stuck. Competitors are ahead.

Pitch Me Podcast

Transform With a Vision

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Every problem feels bigger than before. You've lost another year. Pause. Let this sink in. Now, I want you to just picture another path. The same morning one, but one year from now, the reality has changed completely. You've opened your laptop to a streamlined, profitable business. Your team's affected. Your calendar's organized. Your number's soaring. You're not overwhelmed. You're fulfilled.

Pitch Me Podcast

Transform With a Vision

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You're not stuck. You're growing. Your competitors are now behind you, wondering how the hell you made this happen. How does that feel? How does that look? You see these contrasting images, they create some sense of urgency. Now your prospects, they aren't deciding if they'll act, they're deciding how fast can they start.

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Transform With a Vision

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Do you see how this slowly also eliminates resistance, eliminates the, let me think about it, eliminates, oh, I got to speak to a partner. They understand how quickly they need to act and how fast they need to move forward. So when you get to the emotional desire in the authentic connections, at this stage, logic just won't push your prospects to action. Only emotion can do that.

Pitch Me Podcast

Transform With a Vision

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The solution is not to describe your offer, but it's rather to give them the transformation they deeply deserve. Because they don't just want to make more money. They just want security. They don't want more efficient systems. They want freedom. They don't want just better sales. They want the peace of mind. So your job is to make them emotionally collect and connect to these deeper outcomes.

Pitch Me Podcast

Transform With a Vision

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Instead of we improve sales funnels, you say things like, well, you'll never stress about unpredictable revenue again. Imagine every month knowing exactly where the money's coming from and exactly how much. No more guesswork and no more panic. You speak to the soul. Not to just the spreadsheet. So here's an example. I had a client. He was successful, but again, burnt out.

Pitch Me Podcast

Transform With a Vision

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The moment where logic fades and the vision takes over. The moment your buyers say yes to themselves. I see it now and I need it. We're talking about the promised land, baby. Now, listen, if you've been riding with me since episode one, you already know the structure we're laying down. In episode one, we talked about how we're going to set the tone.

Pitch Me Podcast

Transform With a Vision

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And I mean burnt out when we met him. And he thought growth meant more pain, more time, more employees, more money, more headaches. And here's what happened when we changed everything in him. Here's what happened when we connected deeper to what was really going on. I said, hey, hey, I said, hey, Jack, I just want you to picture this.

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Transform With a Vision

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I mean, one year from now, when you're working half as much and making twice as much, you built those systems and you finally trained the leaders properly and you've empowered your sales team to run without you and without constant input. You get to see your kids more. Not only that, your kids see you, your wife sees you way more relaxed. Your wife notices you're fully present on the weekends.

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Transform With a Vision

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You're not just surviving. You're absolutely thriving. I didn't say anything at this point. Jack just paused. I watched him. He could literally see himself live in that future. And in that moment, he didn't need persuasion. He was already sold on his new life. You see, stories like this just drive action better than any pitch could. The story of their future self. The story of what's possible.

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Transform With a Vision

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And it does not matter if you say it. What matters is if they feel it. And how you say it, how you present it, can mean the difference between them actually believing it emotionally and staying there and wanting to improve and wanting to change and knowing change has to happen, a.k.a.,

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Transform With a Vision

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current status is not going to work anymore and i have to move forward the promised land is so freaking real because i vividly felt it and now i'm living in this new vivid image of what's real of what's possible of freedom of more money of more time more security more certainty more love more energy more commitment Most important, more respect for yourself, more self-love, more safety.

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Transform With a Vision

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When you make your prospects feel that, that's when they can't say no. That's when you start eliminating all their objections. So here's the final takeaway. Your job isn't about selling products. It's about helping your buyers see who they can become. You need to hold their mirror, reflecting a future that's too compelling to resist.

Pitch Me Podcast

Transform With a Vision

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And when they see that better version of themselves, clearly enough, taking action isn't just logical. It becomes essential. So remember, your job isn't about selling products. It's about your buyers and helping them see who they can become. This isn't just a nice-to-have sales tip. Let me tell you this. This is the very foundation of every great salesperson, every extraordinary sales career.

Pitch Me Podcast

Transform With a Vision

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The people who close effortlessly, who never have to convince, push, or persuade, Be aggressive. Understand something profoundly important. People buy the next version of themselves. They buy into a vision that resonates so deeply they feel compelled to move forward. So I just want you to think about this. Your prospects aren't looking to simply solve problems.

Pitch Me Podcast

Transform With a Vision

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We talked about how to frame the call, take control of the energy and lead the conversation like a pro. You're not just a closer. You're the guide. You're the coach, the authority from the first minute. In episode two, we went deep into the cost of inaction. That heavy, sticky resistance people carry. The way their brains trick them into thinking waiting is safe.

Pitch Me Podcast

Transform With a Vision

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If it were that straightforward, every logical solution would close immediately. But humans aren't logical. We're emotional beings first and foremost. We are driven by dreams. We're driven by desires and aspirations. What you sell is not your service or your products or your features or even your price. What you're truly selling is clarity. You're selling confidence.

Pitch Me Podcast

Transform With a Vision

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You're selling peace of mind, a future that's undeniably better than today. And your greatest tool in creating that vision, it's the mirror. Not the literal mirror, but the emotional mirror you hold up to and show your prospects exactly who they want to become. Imagine Imagine this clearly.

Pitch Me Podcast

Intensify the Cost of Inaction

0.189

Welcome to Pitch Me, the podcast where real salespeople, entrepreneurs, and business owners step into the spotlight to pitch their products or service and get unfiltered, real-time feedback from the $38 million high-ticket sales titan himself, Kayvon Kay. No fluff, no sugarcoating, just brutal honesty, actionable insights, and next-level sales strategies to help you close bigger deals faster.

Pitch Me Podcast

Intensify the Cost of Inaction

1012.918

So in this is knowing that your job is to make them feel the cost of staying the same. And once they feel it, they move. Meaning staying the same is actually more scarier. Staying the same is the fear their brain is running away from. not your product. When you start off, their brain is running away from you.

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Intensify the Cost of Inaction

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But when you can see and show them the cost of inaction, the brain will start flipping and start realizing they can't afford not to run towards you because staying the same now becomes very scary. Staying the same and doing nothing becomes risky. It becomes hard. It becomes problematic.

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Intensify the Cost of Inaction

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It becomes a version of themselves, a version of the business, a version of their identity, a version of their future that they don't want. They don't want to be part of. And remember this. They're not on the call with you because everything is peachy. They're not looking for new solutions because things are going great.

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Intensify the Cost of Inaction

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You don't walk by your doctor's office and walk in and just say, hey, guys, I'm just walking in to say hello. You're only walking in because you're either what you're in pain and or, you know, pain is coming or something is coming and you want to get ahead of it. It's the same thing here. People don't book on your call. They don't reach out to you because things are dandy.

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Intensify the Cost of Inaction

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They're reaching out to you because they're in some level of pain in your job. Your role is to understand that pain. Then your role is to understand the cost of inaction. What will happen if they don't move forward? What's going to happen to their business, to their personal pain, to their business financial pain, even the surface level pains? What happens to all of that if they stay the same?

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Intensify the Cost of Inaction

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What's the risk of moving forward versus the risk of staying the same? Now, let's talk about what's going to happen next. The next episode, we're going to move into the other side of this equation. This is one of my favorite sides. This is where we start to paint the vision. This is where we call, take me to the promised land. I've been to the promised land and I've seen the mountaintop.

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Intensify the Cost of Inaction

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Vice versa. I've been to the mountaintop and I've seen the promised land, baby. We're being raw. We're being real here. Because here it is. How to take them to the discomfort you surface is one thing. How you show them what's possible is the other side.

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Intensify the Cost of Inaction

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Because if the pain pulls them away from where they are, the vision, painting the, again, the mountaintop, the promised land, that's what pulls them towards where they want to be. This was Pitch Me. Again, I'm Kayvon Kay. And if this episode got under your skin, good. It means something. It means you're paying attention. It means you want change.

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Intensify the Cost of Inaction

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It means you know you've been doing something different. It means you know you should be doing something different. And that's okay. Because this is what Pitch Me is all about. It's about transformation. It's about being real. It's about being raw. It's about bringing on guests and showing them what they think is working isn't.

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Intensify the Cost of Inaction

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And the one thing that is working is usually going to be a reflection of them. So if you're feeling this pain, wait and see what the guests are going to feel. And we do this not because we don't like them. We do this not because we want to scare them or we want to embarrass them. We are doing this because we do like them. We love them.

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Intensify the Cost of Inaction

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We want to make sure that they become the best version of themselves. And sometimes we got to go through the pain and we got to go through the struggle before we can see that promised land, before we can see the reward. And that's what all of this is all about. So if you're feeling something here, if I got on your skin, you're not liking this, that means you care. And that means good.

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Intensify the Cost of Inaction

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Our brains are not designed for risk. It represents responsibility. Ooh, that means I have to become someone. I have to do something different. I have to wear all the weight on my shoulders and take the responsibility. And that's scary because I've been hiding. And your offer also represents uncertainty. So your job, it isn't to sell them the dream at this point. No, not yet.

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Intensify the Cost of Inaction

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You're in the right place. And I look forward to seeing the transformation coming towards you. It means you're paying attention. So, we will see you episode three. This is Pitch Me. And you've just listened to Pitch Me with Kayvon Kay, the podcast where sales are redefined, objections are destroyed, and high-ticket closers are born. Want to take your pitch to the next level?

Pitch Me Podcast

Intensify the Cost of Inaction

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Subscribe now, leave a review, and join the Pitch Me community. And if you're brave enough to pitch live on this show, head over to www.pitchmepodcast.com and apply today. Until next time, keep pitching, keep closing, and keep connecting.

Pitch Me Podcast

Intensify the Cost of Inaction

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But it is to wake them up from the lie that waiting is safer. Because once they believe that staying the same is the riskiest move of all, they'll start begging for change. So let's break this all the way down, down, down. Pain is louder than possibility. Say that again. Pain is louder than possibilities. Humans don't move toward pleasure. They run from pain. People don't buy what they want.

Pitch Me Podcast

Intensify the Cost of Inaction

196.479

They buy what they can't stand anymore. Another way of saying this is people don't buy their way into something. They buy their way out of something. So if someone's on your call, it's because they're already feeling frustrated. But that frustration isn't often buried under logic and noise. It's buried under this. We're just exploring options right now, Kayvon, so thank you.

Pitch Me Podcast

Intensify the Cost of Inaction

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If you want to pitch like a pro, dominate every sales conversation, take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. You're listening to the Pitch Me podcast where real pitches get real feedback and shaky offers turn into sales machines. This is episode two of our seven part Pitch Me framework series.

Pitch Me Podcast

Intensify the Cost of Inaction

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We're just going to take a look. We're just calling because we're going to be comparing you against some few vendors. You know what, Kayvon, this sounds great, but we're going to circle back when timing's better. Translation, they don't feel the pain deeply enough to move forward. Now, most salespeople try to fix that by pitching harder. That's the wrong move. You need to hold up the mirror.

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Intensify the Cost of Inaction

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You need to get them present to the truth that they've been avoiding. And that's where you come in. Not as a closer. Not as a hardcore seller. but as simply as their guide, as a leader. This is where you say things like, hey, listen, my job here is very simple. I'm not here to sell you anything. I'm not here to push anything on you.

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Intensify the Cost of Inaction

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In fact, my job is to get more clear on whether staying where you are is actually still an option. You're giving them the light and the opportunity for them to actually even question, well, wait a minute. What happens if things stay the same? Another great question I love to ask is, well, let me ask you this. In six months from now, if everything stayed the same, what happens?

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Intensify the Cost of Inaction

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How far can you keep going if nothing changes? If nothing changes, how long does the business last, depending on the situation? So what I want to do is I want to go a little deeper of why all of this matters, but why cave on? Why are you saying the cost of inaction is important? Why is it the most important part of one of the sales process if done right?

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Intensify the Cost of Inaction

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Well, it's because of how our brain is hardwired to stay stuck. So we're going to be going into a little bit of neuroscience here for a second, but real talk. I'm not talking about a TED talk here, and I'm not saying I'm the next brainiac or some neuroscientist. But what we do know here with some neuroscience is the brain, the human brain, is designed to survive. It's not designed to thrive.

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Intensify the Cost of Inaction

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I think it's very, very important for you to understand this. Our human brains are designed to survive safety. Keep everything safe. Stay away. It's not designed to thrive. A.K.A. when we get to the edge, what do our brains do? Tells us to back away. We get weak in the knees. Tells us to run. It doesn't say jump and fly and have fun. It says don't do it. Stop.

Pitch Me Podcast

Intensify the Cost of Inaction

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Because our brain, it'd rather stay in a familiar hell than step into an unfamiliar possibility. So when your prospects feel resistance, that's not laziness. That's actually neuroscience. That's called wiring. Their brain literally interprets change as a threat. They start thinking consciously or subconsciously. What if this fails? What if I look stupid? What if I waste the money?

Pitch Me Podcast

Intensify the Cost of Inaction

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And today we're talking about a silent killer in sales. The cost of inaction. Because if they don't feel what it's costing them to stay stuck, they will never move forward. Let's dive in. Welcome back to Pitch Me. I'm Kayvon Kay, your host, and this is episode two. And we're about to get into one of the most important yet misunderstood dynamics in sales. Now, just listen.

Pitch Me Podcast

Intensify the Cost of Inaction

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See, they're not resisting you. They're resisting uncertainty. And that is why urgency isn't created by dangling carrots. It's created by shining a spotlight on the cliff they're walking towards. This is when you ask the questions like this. Well, if we don't change this now, what is going to cost you six months from today?

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Intensify the Cost of Inaction

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That one question alone, if we don't change this now, what's this going to cost you six months from today? Can collapse a wall. So let's look at the hidden price tag of waiting. Because there is a cost to waiting, just like there's a cost to moving forward. And here's where it gets real. Most people don't know what doing nothing is costing them.

Pitch Me Podcast

Intensify the Cost of Inaction

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Most people don't know what doing nothing is costing them because no one's made them look. Your job is to walk them through the price tag of procrastination. And there's three types of cost. There's your financial cost. There's your emotional cost. And there's your reputational cost. So what does the financial cost look like? Well, that's the cost of staying the same. That's your revenue loss.

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Intensify the Cost of Inaction

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That's expenses being wasted. That's your missed opportunity. And from that, you have this emotional cause. That's the stress. That's the burnout. That's the identity fatigue. That's the scary stuff. That's that personal stuff. And from there, we have The reputational cost. That's now losing trust. Falling behind your competitors. Looking like you can't lead.

Pitch Me Podcast

Intensify the Cost of Inaction

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Looking like the prospects, not the prospects, the customers can't make decisions. So let me show you how to make this all hit. We're going to start asking consequence questions. And they look like this. How much has this already costed you? What's the emotional toll of dragging this out? Let me ask you this. Who's watching you stay stuck? And every time you ask this, you use silence after.

Pitch Me Podcast

Intensify the Cost of Inaction

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You let them squirm because it's that silence. It's in that silence. It's in that uncertainty. It's in that scary moment for them where truth actually shows up. And here's what's wild. Once they say it out loud, they can't pretend it's not there anymore. They will feel the weight. Now they want the way out. Do you see how this all comes together?

Pitch Me Podcast

Intensify the Cost of Inaction

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We understand that we're looking for their problems. We got to dig in to the discovery. We understand what their problem is, how long the problem's going on, why the problem's going on, the deep emotional problems. We learned that in episode one. Now we're bridging here in episode two is, well, what's the cost of not fixing that problem? And when we do this right, we go deep.

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Intensify the Cost of Inaction

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And when we go deep, they feel the weight of that. And when they feel the weight of that, they now want the way out. Because once you see it, you can't unsee it. So this is where you can use something called pain in the two futures. The one way they want or the one way they can't tolerate. So this is where you step into the real magic of selling. Future one. They do nothing. The bottlenecks stay.

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Intensify the Cost of Inaction

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The pain compounds. They wake up six months from now and nothing's changed but the regret. or future two. They act. The business grows. The pressure lifts. They finally lead, not reacting. Here's how you say it. Picture this.

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Intensify the Cost of Inaction

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Six months from now, you're still stuck in the same cycle, still chasing, still patching the hole, still wondering why everyone around you is winning while you're running in place. Pause. Now you imagine. Imagine something different. What happens if your pipeline is clean, your team is aligned, you're finally scaling without the chaos? That's not a dream. That's what happens when you move.

Pitch Me Podcast

Intensify the Cost of Inaction

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If you don't learn how to get this part done right, you will lose deals, not because your offer isn't good, but because the pain of staying the same didn't feel real enough for your prospects. Today, we're talking about something that I call the cost of inaction.

Pitch Me Podcast

Intensify the Cost of Inaction

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And if they don't respond, let them sit in it. Sometimes silence, as hard as it is, It is the close in itself. So let me give you a real story about this. I had a client. Brilliant. I mean, a brilliant offer. Great results. But they refused to invest in their back-end systems. They said it wasn't the right, they always used to say it wasn't the right time.

Pitch Me Podcast

Intensify the Cost of Inaction

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Fast forward six months, they started to get burnout. They got behind. They got frustrated. They came back and they said, well, Kayvon, we should have done this when we first spoke. And to their credit, they did get on board. But three months later, they had their biggest quarter ever. But you know what they told me? It wasn't the pitch that convinced me.

Pitch Me Podcast

Intensify the Cost of Inaction

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It was when you made me see not changing what it's costing me. So they said it wasn't the pitch. It was when I allowed them to see the cost of not changing. What's it costing them? Boom, the sale happened there, not actually in the pitch. And that's what you want to be.

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Intensify the Cost of Inaction

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You want to be that kind of salesperson, the one who wakes people up, not one to pressure them into sleepwalking through another decision. Not fixing this now is like ignoring a leak in your house. Sure, you're saving money until a ceiling collapse. You can use things like analogies. Or you can use analogies like this. This isn't just a business decision.

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Intensify the Cost of Inaction

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This is about who you want to be as a leader. You feel that? That's how you move people. And when you say that with empathy, when you say that because you actually care, you're actually present, it means something. But if you're just using these one-liners I'm giving you and these analogies I'm giving you because Kayvon told you on a podcast to do it, it won't work.

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Intensify the Cost of Inaction

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And this is why I always go back to the beginning. Sales is a direct reflection of you. What are your intentions? Are you about the commission or are you about the mission? Make it about the mission, the commission will always come. You make it about the commission, you'll never be able to live in the mission. So there's a moment in every sales call, what I call is like the shift.

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Intensify the Cost of Inaction

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This is where you feel the energy soften. They stop defending and they start reflecting. This is the questions that you ask like, well, what would it actually look like to fix this? I mean, what happens next? Suppose we were to fix this. Not make it promises, but suppose we could fix this. What would happen next? That's not when the pitch starts either.

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Intensify the Cost of Inaction

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In other words, the weight of doing nothing, aka not moving forward, not changing their situation, not fixing their problem, not going with you. Because here's the truth. Your prospect, they don't fear your offer. Prospects don't actually fear your offer. They fear what your offer actually represents. And to them, it represents change. Nobody likes change. It represents risk.

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Intensify the Cost of Inaction

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That's when the decision has already happened. So your job is you shut up and you let it breathe. Don't rush them into solution mode. Let the silence, the uncomfortable silence do the work. Because when someone realizes they've been standing in their own way, that's when the sale begins. That is the truth. And the truth is this. Every sale starts with a mirror, not a microphone.

Pitch Me Podcast

Intensify the Cost of Inaction

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You don't sell by being louder. You sell by helping people listen and listening to themselves. That's when trust happens. That's when the movement begins. That's when the resistant dies. So here's the deal. Here's what we covered today. People don't avoid your offer. They avoid themselves. They avoid discomfort. They avoid risk. They avoid truth. And why?

Pitch Me Podcast

Intensify the Cost of Inaction

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It's because our brains were not developed. They were not wired to do great things. We were not wired to go uncomfortable. And we know the only place of growth and change and freedom is when we are uncomfortable. It's the dichotomy of staying safe and having freedom. And our brains are wired to keep us safe over the freedom.

Pitch Me Podcast

Paint the Problem

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Welcome to Pitch Me, the podcast where real salespeople, entrepreneurs, and business owners step into the spotlight to pitch their products or service and get unfiltered, real-time feedback from the $38 million high-ticket sales titan himself, Kayvon Kay. No fluff, no sugarcoating, just brutal honesty, actionable insights, and next-level sales strategies to help you close bigger deals faster.

Pitch Me Podcast

Paint the Problem

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Number one, you need to welcome and frame the call. You are the authority. You set the tone. You lead. Number two, we got to go deep with the discovery. The deeper the questions, the deeper the pain. The deeper the pain, the bigger the transformation. I'm going to show you the three levels of pain. Then we get into the cost of inaction. If nothing changes, what's the cost?

Pitch Me Podcast

Paint the Problem

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What do they lose by staying in the same spot? Then my favorite, which I call is the promised land. I've been to the mountaintop and I've seen the promised land. You help them imagine the future, the version of themselves they want to become, the outcome of what they're looking for, their desires. And once you do that, we get into stage five, which is the commitment to change.

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Paint the Problem

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Now, this is very important. I'm not talking about the commitment to buy your product.

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Paint the Problem

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by your service i'm talking the commitment just to change who they are to change their business this is before you even pitch they have to be emotionally bought in to changing bought into the fact that they're going to have to do something different to get a different result and once we do that then we hand over the solution aka the pitch this is where you actually do the pitch

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Paint the Problem

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you offer, but it only works because of the work you did beforehand. People always want the sexiest pitch, but if you don't do the hard work before, The pitch doesn't matter. And then we're going to end off with everyone's favorite is objection handling, but not the way you think. I don't show you how to handle objections. I'm going to show you how we eliminate them before they ever show up.

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Paint the Problem

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And we do this properly. Then what you have to understand is you don't get objections. So today, what I want to do is we're going to kick it off with just simply step one. This is all about the frame control and discovery. This is where sales really begins. It's how you lead without being pushy. It's how you get someone to trust you before you ever make an offer. So if you're ready, let's get in.

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Paint the Problem

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If you want to pitch like a pro, dominate every sales conversation, take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. And you're listening to another episode of the Pitch Me podcast, where real pitches get real feedback and shaky offers turn into sales machines.

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Paint the Problem

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Let's dive in right away. So every call needs a leader. Either you're leading the energy in the direction or the prospect is. And if the prospect is, you've already in trouble. You've lost already. So the first thing I do in every call before anything else is I'm the one that sets the frame. Not in a pushy way, not by flexing, but by grounding into who I am and what we're really doing here.

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Paint the Problem

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So it might sound like something like this. Hey, John, this is Kayvon here. I saw you booked a call. Is that correct? Yeah, awesome. Okay, great. Now, John, just before we get into it, I want to let you know what's going to happen. I'm going to ask you a few questions to see if this is even the right fit for us. And if we deem it is, what I'll do is I'll show you what we got going on the inside.

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Paint the Problem

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And then from there, we can see if we want to make that decision. How does that sound? Very simple. Very easy. But what did I do? I set the frame. What did I do there? The one sentence shifts the entire power dynamic. You've set the rules. You're leading the frame and you're disarming them. They're no longer thinking, oh, I'm about to be pitched.

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Paint the Problem

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They're thinking, okay, this is going to be different. That's the goal. Because when they feel safe, they open up. And when they open up, you can actually start selling. So remember this, whoever controls the frame controls the call, but control isn't about dominance. It's about direction. So now that we've set the frame, It's all about going into the heart of sales.

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Paint the Problem

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This is the deep, deep discovery. This is where most sales reps stay at the surface level. They ask few basic questions like, well, what is it you're looking for? Well, what's not working? Well, what do you hope to change? And then they jump right into the pitch. But here's what you need to know. The deeper you go, the bigger the pain, the bigger the pain, the bigger the transformation.

Pitch Me Podcast

Paint the Problem

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And the bigger the transformation, the easier the sale becomes. You want them to feel their problem. You want them to make them feel it on the inside. And the way you do that is through what I call is understanding the three levels of pain. So let me walk you through this. These are three level pains that every prospect goes through. Every human goes through.

Pitch Me Podcast

Paint the Problem

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Every day you wake up, you go through this. Level one is what we call surface level pain. This is what everyone works at. This is where everybody sells at. And this is why the greats are the greats and the average are the average. Understand, surface level pain is when they say things like, I need more leads or the ads aren't converting. This is logical. It's obviously obvious.

Pitch Me Podcast

Paint the Problem

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This is episode one of our seven-part Pitch Me framework series, and we're kicking things off with one of the most powerful tools in sales, framing the call and painting the problem. Because before you can sell the solution, they need to feel the pain. Let's get into it. All right, welcome to episode one of Pitch Me. I'm Kayvon Kay, and this isn't just another sales podcast.

Pitch Me Podcast

Paint the Problem

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It's safe, but it doesn't close deals. Level two, business or financial pain. This is where the stakes start to get real. This is where, A, I'm losing $20,000 a month, or our sales team is bleeding revenue. My sales team's not following up. I don't have the metrics. I can't see this, or I don't have enough. Whatever that might be, whatever it is, it's costing them money.

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Paint the Problem

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It's costing some financial pain. This starts to get the prospect's attention, but we're still not there yet. Now we get to my most favorite part, personal pain. This is where sales actually happens. This is where they start feeling like this. Well, I feel like I'm failing my team. If I don't fix this, I'm going to burn out. This business was supposed to give me the freedom.

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Paint the Problem

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Instead, it's draining me. So let's back this up to make this easy for you. Think about a surface pain. Think about the business owner comes in and they say, Kayvon, all my ads aren't working. Okay. Most people would say, okay, let me help you with your ads. Let's fix your ads. No, no, no. You're not going to be like most. You're going to be the best. Second layer of business.

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Paint the Problem

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All my ads aren't working cave on. And as a result, I'm burning $20,000 and we're not making the revenues we need. Oh, do you think we got something there? I think we do. But what happens when we get to level three? Cave on, the ads aren't working. We're burning $20,000 a month. I can't sleep at night. It's starting to affect my personal life. And to be honest, it's draining me.

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Paint the Problem

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I never thought my business would get to this point. I don't even know who I am anymore. My wife, my kids don't even look at me the same because I don't even love myself right now. Ooh, do you hear that? That's the emotional truth. That's where people make buying decisions from.

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Paint the Problem

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Your job in discovery is to ask the kind of questions that lead them to say the things that they haven't even fully admitted to themselves. But you need to go there with empathy. You go there with leadership. You go there with presence. Here are a few of my go-to discovery questions. One, let me walk, walk me through what's not working for you right now. What have you already tried in the past?

Pitch Me Podcast

Paint the Problem

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Let me ask this. What happens if this doesn't get fixed? How long have you been feeling this way? And a key question, key. Well, what's most important to you right now? Not what's important to you right now, because a lot of things are important to them. But what's most important to you right now? You never want to rush this part. This is the part that makes the close inevitable.

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Paint the Problem

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Once I'm in the discovery question and once you're in deep into the conversation, you can then bring in what I call is the four horsemen of emotional urgency. It's the four horsemen of emotional urgency. So let's go a little deeper here because this is where I want to introduce you to this concept. Number one, these are the four levers that pull people into action without ever needing to pitch.

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Paint the Problem

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We talk about loss, talk about fear, regret.

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Paint the Problem

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frustration so what does loss look like when it comes to the four horsemen of emotional urgency loss what are they losing by staying stuck are they losing time are they losing money are they losing energy are they losing momentum you ask the questions like well if nothing changes where are you 12 months from now what have you already lost because of this then we bring in fear

Pitch Me Podcast

Paint the Problem

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This is a training ground before the main event, before we bring on guests, before you hear me break down live pitches in real time. We're laying the foundation, because if you don't understand the framework of how I think, how I sell, how I lead a buyer to the truth, then watching me coach others just won't hit the same.

Pitch Me Podcast

Paint the Problem

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Well, what are you afraid of happening? Are you afraid of like falling behind? Going broke? Maybe let's go deeper. Are you feeling embarrassed? Maybe you're missing the boat. You can't tell them this. But you can ask them questions like, well, what's the worst case scenario here? Do you know people who didn't act fast enough in this situation? Then we go into regret.

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Paint the Problem

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How long have they been stuck in this pattern? Ask, if you had handled this a year ago, where would you be right now? How much time do you feel that has been wasted? That's getting the regret. Then finally, we want to get into what we call frustration. What have they already tried that didn't work? What's been the most frustrating part of trying to fix this? Why do you think it didn't work?

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Paint the Problem

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You see, when you activate all four of these, you don't just have a prospect. You have someone ready to change. So let's land this plane. Let's figure this out. And let's make sure you fully understand what's happening here. Because today we've talked about the real beginning of sales. We didn't talk about your offer. We're not talking about your slides.

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Paint the Problem

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We're talking about how you show up, how you set the frame, how you go deep, how you lead the buyer to their truth before you even talk about what you sell. Now, I'm going to tell you this. Your frame doesn't just start with the words that come out of your mouth. Your frame starts with your internal energy. how you show up on that call, how you feel on that call, what you feel about your products.

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Paint the Problem

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You need to have that certainty. You need to have the clarification. You need to have that conviction because if you don't believe in your products, if you don't believe that you're the best person to solve their problems, you will not have the right energy to set the frame. What will happen is you will use my words and will come off as arrogant and It will come off disconnected.

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Paint the Problem

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It will come off as if you don't really care about them and you only care about the commission. And remember, if you want to make more sales in your life and you want to help people, you always have to remember my golden rule. When you put yourself first, you'll end up on the bottom. When you put your prospect first, you'll always end up on top. Then we talked about actually how to set the frame.

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Paint the Problem

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How do you go deep? how you actually lead the buyer to their truth before you even talk again about what you're selling. This is the secret to high stakes sales is how deep can you go? Are you willing to go to places? Most people won't go to the reason why people don't go is to the third level, which is that personal pain, it's because they will never go there themselves.

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Paint the Problem

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So over the next seven episodes, that's right, seven episodes, I'm going to walk you through the seven steps of successful sale. The exact process I use on every high stake sales call. This is the DNA of every pitch I touch. So let's jump right on in. On every sales call, there are certain things that I believe must happen. And after taking over 200,000 book calls, here's what it comes down to.

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Paint the Problem

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They're too afraid to look in the mirror themselves to see their own personal pain, let alone be able to have the strength, the courage, the empathy, the honesty, and the presence to go to level three with their prospect. Here we are.

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Paint the Problem

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In the next episode, we're going to be diving in to the cost of inaction, how to take emotional awareness we've uncovered today and turn it into something powerful, turn it into urgency. Because once they start to see the pain, which is your job, when you frame the call, we want to go deep. And remember, the deeper you go, the bigger the sale.

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Paint the Problem

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then you have to help them feel what happens if they don't change. That's what's coming next. And for now, I want to say thanks for listening. If this episode lit something up in you, we want you to share it. I want you to review it. And I want you to be ready because we're just getting started.

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Paint the Problem

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Again, welcome to the very first episode of Pitch Me, where I'm going to break down people's pitches and show them the nuances, the little things that are holding them back, the things that they can't see themselves, that's stopping them from getting the sales that they want, the sales that change their lives, the sales that can possibly change their lives.

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Paint the Problem

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And before we do that, we're going to go right into the fundamentals of exactly what happens in a perfect pitch, what happens in a perfect conversation. And again, after doing $375 million in phone sales, taking over 200,000 booked calls. I could tell you I've learned the hard way. I learned the easy way. I brought the highest level of energy. I brought the lowest levels of energy.

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Paint the Problem

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I've used every trick and tactic in the book. And pitch me is all about giving you my 30 years of experience all wrapped up in a 20 minute episodes. Stay tuned. Get excited. This is just the beginning. This is pitch me. and you've just listened to Pitch Me with Kayvon Kay, the podcast where sales are redefined, objections are destroyed, and high-ticket closers are born.

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Paint the Problem

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Want to take your pitch to the next level? Subscribe now, leave a review, and join the Pitch Me community. And if you're brave enough to pitch live on this show, head over to www.pitchmepodcast.com and apply today. Until next time, keep pitching, keep closing, and keep connecting.

Pitch Me Podcast

Pitch Me Podcast - Trailer

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One pitch can change everything. The right pitch opens doors, lands deals, and builds empires. The wrong one kills opportunities before everything even starts. Welcome to Pitch Me, the live show where entrepreneurs, sales pros, and business owners bring their offers to the table and get real, unfiltered feedback in real time. I'm Kayvon Kay. I've closed over $375 million in deals.

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Pitch Me Podcast - Trailer

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No fluff, no scripts, just the brutal truth and coaching that turns shaky pitches into unstoppable closes. Watch as pitches get broken down, rebuilt, and sharpened into irresistible offers. Whether you're pitching a product, a service, or even yourself, this is where you learn to sell like a pro. Raw, real, transformational. Think you got what it takes to pitch? This is Pitch Me.

Pitch Me Podcast

Minimizing Objections

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Welcome to Pitch Me, the podcast where real salespeople, entrepreneurs, and business owners step into the spotlight to pitch their products or service and get unfiltered, real-time feedback from the $38 million high-ticket sales titan himself, Kayvon Kay. No fluff, no sugarcoating, just brutal honesty, actionable insights, and next-level sales strategies to help you close bigger deals faster.

Pitch Me Podcast

Minimizing Objections

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And I know when I have them winning, I get rewarded by a little compensation. But if you make it about the commission, you will lose. Remember, in sales, it's not about the commission. It's all about the mission. So let's put all this into maybe a little bit of a framework for you. So write this down. If you're listening, write this down. Here's the five-part objection diffusion formula.

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Minimizing Objections

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Number one, you pause and validate. Always validate. I need to think about it or whatever it might be, or I need to talk to my wife, or this is too expensive. I totally get it. And I really appreciate you being honest and saying that. What did I do? I paused, I validated.

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Minimizing Objections

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seek number two want to seek clarification what can i ask what specifically feels unclear or can i ask what exactly is it that you're not clear about that makes you feel like you want to think about it or what is it exactly if you go to your partner do you want to discuss future frame so positive validates number one two is seek clarification number three is we future frame this what would change in your life if this problem was solved

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Minimizing Objections

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Future framing. Number four, bridge back to the value. So what would change if your life, if this solved your problem? Well, this would change, this would change, this would change. So what I'm hearing is if we can do XXX, which this product does, then you will have Y. Is that what I'm hearing? We're bringing back. We're future framing it, then we bring it back. Well, that's exactly...

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Minimizing Objections

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what this is built to do. So let me go a little deeper of what maybe I've missed and I'm going to show you. So what do we do? We pause, we validated, number one. Number two, we seek clarification. Number three, we future framed. Number four, we bridged back to the value, value meaning back to your offer, your service. And then number five, we end it with a soft close. Are you up for doing this?

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Minimizing Objections

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Do you want to give this an honest effort? Do you want to give this an honest shot? My favorite again, remember, Where should we go from here? Should we try this and see how far we get together? Just remember this. Objections aren't stop signs. They're invitations. You're not closing the gap with logic. You're closing it with true connection.

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Minimizing Objections

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After training 50,000 salespeople, ran over 100 different sales teams, generated $375 million in sales and taken over 20,000 book calls. I know something. about objections and the objections I see from any sales reps are the same objections they have when they buy. You see, it means something earlier that's happened in your life in the conversation didn't land with you. You haven't believed it.

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Minimizing Objections

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If you take one thing away from this episode, let it be this. Objections are a mirror of the sales process. More importantly, a mirror of you. If they show up, it's feedback. Use it. Learn from it. Go upstream. Get curious. Stay soft. Be like water. Be nimble. Because when a prospect feels heard, they feel seen. They feel safe. Guess what? They will see themselves in your product.

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Minimizing Objections

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They will want to buy it. They will want to own it. They will claim it themselves. And yes, it won't feel like a leap for them. It will feel like a relief. When they say yes, when they claim it themselves, it doesn't feel like they've been sold. It doesn't feel like it's a leap. It feels clearly like a relief. In our final episode of Pitch Me, I'm going to be bringing all of this together.

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I'm going to be showing you what it takes to be at the top of your game, what it takes to be a top level closer, business owner, executor, whatever it might be for you to win the game of business and to win the game of life. None of this is built on tricks or tactics. This is all psychology. This is all belief. This is all tested. This goes down to the core of what I believe sales is all about.

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Sales is a direct transference of energy in your connection, your energy, and your ability to connect to your product and to your prospects. It's all about the way we pace, we take our time, we use the words, and we act like humans. That's the final to lock all of this in. So get ready because we're about to land this sucker. This is Pitch Me. Let's finish this strong.

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And you've just listened to Pitch Me with Kayvon Kay, the podcast where sales are redefined, objections are destroyed, and high-ticket closers are born. Want to take your pitch to the next level? Subscribe now, leave a review, and join the Pitch Me community. And if you're brave enough to pitch live on this show, head over to www.pitchmepodcast.com and apply today.

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Until next time, keep pitching, keep closing, and keep connecting.

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You don't have the conviction. You don't have the certainty. You don't have the clarity. And what happens is they come up in the questions you ask, the energy you bring, how you see the sales goals. And when a prospect has objections or they have resistance, you believe them because you believe them to be true yourself. So let's break this down.

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I'm going to break this down how you're how we're going to prevent objections before they come up. how we're going to defuse objections without force, and how we're going to use resistance to actually deepen trust. This is not about clever rebuttals. It's about leading with empathy, certainty, and truth. So let's talk about this. Why do the objections actually happen? Here's the hard truth.

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Objections, they don't actually come out of nowhere. They're not random speed bumps. They are signals. It's something that something wasn't addressed. It wasn't clear or it wasn't emotionally grounded. I want you to think of objections like warning lights on a car dashboard. They're not saying that the car is broken. They're just saying, hey, you may need to pay attention to this.

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If you want to pitch like a pro, dominate every sales conversation, take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. Most salespeople treat objections like a war zone, but the best, they treat them like the windows into fear, doubt, and unspoken emotion.

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And here's what most salespeople do when they hear objections or they feel objections or they feel resistance. They start to push harder. They get defensive, which is, I'll just tell you, spoiler alert, the worst thing you can do in sales is be defensive. Or they get passive and hope the buyer might come around. Or they give up. And I'll tell you, none of these work.

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The best closers, they don't handle objections. They remove the need for them because the objection, at the end of the day, is a symptom. It's not the problem. Again, eliminate the objections before they come and you won't have to handle objections. And this is why in all my trainings and you'll see as you deep diver in with the things I do and the things I teach. Yes, I have the cool one liners.

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I have the sexy one liner objections and they're great and they're there, but I never use them and I will never teach them. Why? Because it doesn't matter. It's not about the sexy one liner. It's about eliminating the objection before they even come up. It's about you identifying them because everyone can say a sexy one-liner.

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A sexy one-liner to handle objection, I promise you, does not make the sale, does not make the connection. It does not bring truth into the conversation. So the four, there's four root causes of all objections. Again, almost every objection boils down to one of these four things. Either it's uncertainty, lack of trust, incomplete information, or emotional disconnection.

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So when we talk about uncertainty, we're talking about they don't understand how the solution works or it applies to them. Well, here's the reality of uncertainty. If you're not certain, if you're not absolutely certain that you have the right product, the right offer, the right service, the right tool for them, they won't have the certainty.

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If you don't have the certainty that you can fix their problem, they won't have the certainty that you can fix their problem. Then they have to have the certainty that there is a problem. They have the certainty that they know that you are the solution to their problem and they have to have the certainty that your solution is going to work with them.

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So if they don't understand, if they don't see that 100% certainty, conviction, they will not buy. Two, lack of trust. They're unsure you can deliver. They don't trust you. People buy business and do business with people they like. They don't trust you if they don't like you. If they don't like you, they can't trust you. So what's the root cause?

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In this episode, I'm going to show you how to stop overcoming objections and start preventing them before they even happen. Because objections aren't the enemy, they're the path. Let's dive in. This is Pitch Me. And welcome back to the Pitch Me series. This is episode six of the seven part series. And today we're doing something different.

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Somewhere along the way of the conversation, of the sales process, you either didn't even build trust with them or you lost it in your tonality, your energy, the question you asked, maybe you got defensive, maybe you pushed harder, maybe you got passive, all the things you don't want to do. All of this created the lack of trust. It broke the trust.

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And people are not going to invest into something they can't trust. Heck, you have to understand most of these people don't even trust themselves, let alone be able to trust you. So your job is to make them feel seen. I see you. I hear you. I feel you. You got to make them feel seen. You got to make them feel heard. I hear what you're saying. I know what you're going through. I have the empathy.

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I've been in your shoes or we have many customers that are in your shoes. Empathy. You actually hear me. Listen, most people are not heard in this lifetime. They don't feel heard. They're just waiting for someone to hear their pain, hear what they're actually trying to cry out for, what they're actually looking for. Your job is to create that safe platform.

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to create that safe area where they can actually trust you so you can make them feel seen, you can make them feel heard, and most important, make them feel right. Right. Even though they're wrong, you got to make them feel right. What does that mean? Make them feel right that it's okay. They're here. It's okay that they're failing or it's not working. Validating. They want to feel right.

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They want to feel validated. But just because they feel validated doesn't mean it's the right thing. But feeling validated makes you feel good. It makes you feel safe. It makes you feel like you hear me. You heard me. You like me. You trust me. I know you. Do you see how this all comes in? All of that is all about lack of trust. They're uncertain about your product. Number two, lack of trust.

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Three, incomplete information. They're missing context, steps, pricing, or clarity. We're talking about the three C's here. Clarity is everything. If you do not have certainty, clarity, you don't have conviction. Three C's. I need certainty. I need clarity. I need conviction. Well, what's clarity? Clarity is, is it absolutely clear what the problem is? Is it absolutely clear what the future holds?

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Is it absolutely clear on that? What we're offering, what the solution is, is going to fix the problem. Can I see the clearness of it? Not the certainty that's going to work. And before certainty even comes, you need to have clarity. Connection. They just don't feel what the change will give them. You haven't done the job and this will come from the gap.

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You either the gap of the pain they're in to the solution or more important, the consequence of not changing. If that gap isn't big enough, there's no sale. I always say the bigger the problem, the bigger the sale. If you can't identify the real core problem, they're not going to feel emotionally disconnected to the pain so bad that they want to move forward.

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Remember, people are going to move forward not because it's easier. It's because the pain is higher and more exhausting than the win. People will buy the pain over the win. So even one of these, if one of these four are weak, you're going to get resistance.

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We're not just going to talk about how to handle objections. We're going to rewire how you see them. Because objections, they're not barriers, they're reflections. Mirrors showing you where trust, clarity, or alignment is missing. And most of the time, the objection is your fault. Let me be clear.

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But when you hit all four, clarity, the certainty, the confidence, the conviction, the connection, the I need to think about it, it disappears. Let's go deeper. So I'll tell you this. Objection prevention is also doing the work. upstream. So here's how it works, right? Framing the conversation early. By the end of this call, so the things you can say is, right, by the end of this call, you're

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If it feels like it's the right fit or it feels aligned, whatever the terminology you want to say, we can talk about next steps. And if not, that's also totally cool. The way I kind of say it is, okay, what I want to do is learn a little bit about you, what you are, what's going on.

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And if I feel like there's a right fit here, I'll go a little deeper into what we're going on and we can make a decision from there. Does that feel good? This lowers the pressure. It makes them feel safe, which means they will be way more engaged. Number two, how you prevent the objection. You've got to ask better questions. Questions are going.

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Listen, the smartest person in the room isn't the person that has all the answers. It's the person who can ask the right questions. Asking questions like, well, what stopped you from solving this before? Is there anything you're unsure about hearing or heading into that into this conversation? Good questions create space and they can create massive, massive trust.

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Another way to prevent objections is you've got to show the outcomes and not the features. So outcomes is, again, just imagine, what does life look like for you if you can fix all of this? What does life look like? I mean, if we drew a line between now and the next 90 days, even 180 days, what's off your plate? What's working? What's not working? Paint a clear path.

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Break it down step by step so it feels doable for them. Oh, you got to do this and this and this and this. That feels a lot. Or the simple three A's. As a result, all you're going to get is you're going to get X, X, and X. These three things will solve your problem. It's more digestible. Also use social proof. Not as proof, but as evidence that they're not alone.

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So, hey, you remind me a lot like Joe or a lot like Susan, who was once in your situation. They came to me and they had this and they had that. What we worked with them was we just showed them this and we gave them this and this is what happened. And also, normalize their hesitation. Listen, I get it.

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A lot of people feel this way before they jumped in or you're not the only person in the situation. It feels like you are and I know what it feels like, but you're not. And you don't need to be in this situation for long if you make the right decisions. If you make and you're decisive and you become coachable. See how it all ties in. I'll tell you this.

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When you normalize the hesitation, it also dissolves the pressure. It makes them feel, here's the word again, seen. So even when you do all these things right, objections will still show up. They do. They show up. And it's okay. So what happens if they do? You've done everything right and the objection still shows up. You slow down and you lean in. You don't react. You don't argue.

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You don't defend. Instead, you use phrases like, well, sounds like there's still something doesn't feel 100%. Let's discuss it. Or if you feel resistance, call right out. What's coming up for you? Again, let me ask, you know, it sounds like there's some resistance here. What exactly is coming up for you? Or,

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The objections that you get in your business, in your sales conversation, in your presentation are the objections that you have internally about how you see your product, how you see yourself, how you see your services, how you see your industry, how you see your worlds. You are a direct reflection of the results you get. What does that mean?

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I mean, if we were to fast forward six months and nothing changes, what would that mean for you? These two things are going to do this. It's either going to create emotional contrast or it makes inaction feel expensive. But what it isn't is it's not combative. It's not defensive. It's not pushy. It's not sleazy. It's not your typical way of handling objections. Then the follow-up.

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We want to follow up with clarity. Would it help if I walked you through exactly how we support people like you step by step? Would it help if I broke this down a little bit more and showed you exactly how we can get you from your pain to your solution? Would it help if I showed you how we worked with X? Testimonial. Or a simple question right back. Let me ask you,

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What's the one thing that's most important to you right now? Most important. What's the most important thing to you right now? And if I feel like we can solve that, would that make you feel a little bit more comfortable? I'm having a real conversation with them. I'm not trying to use psychological warfare. I'm not trying to use all these sleazy tactics.

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I'm just having a human to human conversation. I'm not trying to win here. My job is to solve their problem. I'm trying to connect so I can solve their problem. In fact, Jim Rohn, one of my favorite quotes is, your net worth is in direct proportion of the problems you solve. Your net worth is in direct proportion of the problems you solve.

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The bigger the problem you solve, the bigger your net worth is. The smaller the problem, the smaller the net worth. I'm trying to connect to them so I can ensure that I'm solving their biggest pain point, their biggest problem. And again, I'm not doing that alone. Because I want to win. I'm doing that because I want them to win.

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Welcome to Pitch Me, the podcast where real salespeople, entrepreneurs, and business owners step into the spotlight to pitch their products or service and get unfiltered, real-time feedback from the $38 million high-ticket sales titan himself, Kayvon Kay. No fluff, no sugarcoating, just brutal honesty, actionable insights, and next-level sales strategies to help you close bigger deals faster.

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Doesn't mean you can't be solution-oriented. Doesn't mean you can't do financing. But really, the price is the only thing that should be stopping people if you've gotten to the pitch. If it isn't, it's your tell sign, 100%, without a doubt, you did something wrong, period, period, period, period, period. You did something wrong.

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Because the only objection handler, if we're going to go there, that's next week, but let's do a little pre-frame here that you ever have is, Hey, John, what happened? But five minutes ago earlier, you just said to me, you're committed to change. You knew that the current situation wasn't going to work for you. Now, all of a sudden you're having a second thought here. It's the price, isn't it?

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Because usually when people say, I need to think about it, oh, I need to talk to my partner, it really comes down to two things. Either they don't see the value, meaning Kayvon, I don't see the value in it, and or it's money. I can't afford it. Which one is it for you? And if you've done your job correctly, they'll always say money.

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If they say value, we'll learn how to respond to that in the next episode. But today, if they say things like, yeah, it's the money. Okay, great. That's all right. We can work with that. We have options. We have solutions for that. There's no excuse. It's just a barrier which we can address. But it's not resistance. It's not objections. It's not that they don't want to move forward.

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It's sometimes they actually financially can't move forward. So another thing you can do. Depending on the product and who you're speaking to, if I'm speaking to more of a B2C customer, a lower sophisticated customer, maybe the first time in doing a business opportunity, maybe the first time in coaching, maybe it's the first time they've ever kind of invested themselves.

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What I will do is I'll tie down and I'll use this and I'll say, okay, well, Mr. Prospect, just so you know, and this is after I've now said, you're going to get extension, you're going to get accountability, you're going to get all the access to the tools. What I've seen with our most successful students is, number one, that they are resourceful. Number two, they're decisive.

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And number three, they are coachable. When I say resourceful, meaning they'll do whatever it takes to make things happen, they will be creative. Two, decisive. They know it is vital in their entrepreneurial journey, in their leadership journey, in their journey of life to make effective and fast decisions. Because sitting on the fence, Humpty Dumpty fell on the floor for a reason.

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Number three, this is the most important one that I look for that I know the influencer. If you say you're the sales rep or you are the influencer, you would say that I look for if I'm a sales rep that Mr. Jones looks for is the coachability. In fact, it's why we have these calls to see how coachable are you? Are you open to the fact that you're going to have to give up

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some past habits in order to create new ones so you can actually become the version of the person you want to be. Resourcefulness, decisive coachability. Is there anything I need to know why these things won't describe you? What am I doing there? Do you want me to break this down? Well, when I say resourcefulness, I've eliminated what? I don't have the money. It's not the right time.

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So let's start breaking this down. First, I want to clear up something right now. Closing doesn't happen at the end of the call. It happens the moment the call begins.

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Hey, man, you just told me you're resourceful. Resourceful people figure it out. Decisive eliminates what? I need to think about it. Whoa, you just told me that you're a decisive thinker. You know you need to make quick and effective decisions. And number three, are you coachable? I've eliminated every objection.

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So then what I'll do is, is then I ask them, is there any reason I need to know why these won't describe you? You think anyone raising their hand would be like, you know what, Kayvon, actually, yeah, like I'm not coachable. Okay, good. If they actually admit that they're not coachable, you don't want to sell them. They're going to destroy your community.

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They're going to be a headache for your people. No problem. No one will ever say I'm not coachable. They'll never say I'm not decisive. They'll not say I'm resourceful. They'll always say that because they want the solution. They want to move forward. Plain and simple. Do you see how that is? So then you go, okay, well, imagine this.

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Imagine you're working with us and you've got the accountability and you're using that resourcefulness and you're going through the access of all the scripts, the tools, and you're starting to ascend because you become coachable. What does your life look like? And then they tell you again, oh, it's this, it's that, it's this, it's that, and then boom. That's when you ask the final question.

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The close. Where should we go from here? Or are you up for doing that? And then it's over. They have told you they want to move forward. Bingo, bango, bongo, done. So let's bring this home. If you've done the setup right, If you've been present, if you've been intentional and you've been connected, the offer becomes a mirror of what they already want. You're not dragging them forward.

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You're just standing at the doorway saying, hey, it's open. You're ready to walk through it. Let me remind you of what we've covered now up until this point. Start closing early. It begins the moment the conversation starts. Price first, value after. Don't be scared to name it early. Use some sort of three-step process. What I call is like the three A's.

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It's in the energy that you bring, the energy you bring to the call, the energy you bring to the conversation, the energy you have to your products, the energy you have to the sales process, the energy you are bringing to them, and that will create their energy. The energy you bring to the rapport. The way you dig into their pain. The questions you ask. Why you ask them. When you ask them.

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As much as I usually can, I'll always go with access, accountability, ascension. But that might not work for your product. Ask for the sale with softness, not pressure. And make your pitch about them, not you. And above all, please, please, please remember this. Just be human. People don't buy from perfect presenters. They buy from people who make them feel safe, seen, and certain. Okay?

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Now, in the next episode, we go deep into objection handling. We're going to break down the myth that objections are walls. I'm going to show you how to see them as windows into fear, doubt, and unprocessed emotions, and how to guide someone through it without pressure. Because objections are not the enemy. They are the path forward. This is Pitch Me. You're not just learning how to sell.

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You're learning how to lead. Let's go deeper. On to the next episode. We'll see you soon. And you've just listened to Pitch Me with Kayvon Kay, the podcast where sales are redefined, objections are destroyed, and high-ticket closers are born. Want to take your pitch to the next level? Subscribe now, leave a review, and join the Pitch Me community.

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And if you're brave enough to pitch live on this show, head over to www.pitchmepodcast.com and apply today. Until next time, keep pitching, keep closing, and keep connecting.

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The way you stretch their vision. Every question you ask. Every insight they begin to realize. Those all become micro yeses. What you're doing is you're stacking belief. Belief in you.

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belief in your product, belief in your offer, belief that you are the ones who can solve their problems, belief in the fact that you're their saviors, belief in the fact that coming with you is the only logical and emotional decision they need to make. But most importantly, above all, when going deep and doing this properly, it's about belief in themselves.

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And that's why by time you present your offer, There should be no gear shifting, no tonality switch, no awkward, okay, so let me tell you what I do moment. It should feel like a continuation of everything you've been talking about and working towards. That's the first clean transition. I call it the flow. Now let's talk about one of the biggest questions I always get cave on.

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If you want to pitch like a pro, dominate every sales conversation, take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. Have you ever got to the end of a sales call and suddenly feels like the room changes? Like you just shifted from the human to a salesperson? Yeah, that's the problem.

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When should I talk about price before or after the pitch? And I'm going to tell you what I've tested and I've tried both and I've coached teams and I've tried both with them. And my personal take is I like the price before. Now here's what I tell my sales guys and sales teams that I've trained. If you don't believe that, that the price before works, it won't work. Go with what you know.

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Go with what you are comfortable with. But what I can tell you through time and through trial and error, price before is always better. Why? Because when you wait till the end of the call, you box yourself in. You build, you build, you build, and now you're in a corner with nowhere to go. And worse, if you drop the price after you just pitch, it creates some tension.

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You risk deflation when you do it before. So what does that mean? Hey, Mr. Prospect, here's what you can expect. You're going to get X and Y and Z. We're going to do X, Y, and Z and this and that and blah, blah, blah, blah, all the stuff that they don't actually care about. Because at this point, if you've done the job properly, you shouldn't even have to pitch like that.

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But let's say you're doing that and then you got in all this for $10,000. okay, well, what happens? Like you're straight to objections at that point versus when you do it in the beginning, you give them some time. Remember, if you mention price too early, you lose the sale. If you mention price too late, you lose the sale.

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So for me, the perfect timing is right before the pitch, right after I gotten the commitment to their commitment. Remember in the episode before this, we talked about commitment, the commitment, not to the product, not to the offer, but the commitment to change. So, Mr. Prospect, how committed are you to actually making this happen?

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How committed are you to changing the person you are today, the business that's going today, so that you can become the person you know yourself to be? Let me ask you this. How committed are you to installing a system so your sales teams can do X? How committed are you to installing this new KPI tractor so you can actually start seeing your da-da-da-da? Whatever it might be.

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They say, I'm committed. I'm committed. I'm committed to KVON. Okay. As I pre-framed at the beginning of the call, remember, I said, and if this is the right solution, I'll go a little deeper on what we got going on over here. We're at that point. We're going a little deeper on what we got going on over here. So we got that commitment. Yes. Awesome.

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Now we say, okay, well, first off, the investment is only. Always use the word only. I go, the investment's only $10,000. And here's what you can expect. And then I go, we're going to do this. We're going to do this. We're going to do this. You're going to have access to this. Here's what you're going to do. Here's what you're going to achieve. Most of all, here's what you can expect.

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In this episode of Pitch Me, we're breaking down the most misunderstood part of the sales conversation, the pitch. You're going to learn how to hand over the solution without sounding salesy, why I believe in giving price before the offer, and the exact three-part formula that makes any high-tech presentation feel inevitable. This isn't about pressure, it's about positioning.

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And when you do this, this is what happens. You start giving back now the solutions they need, right? You start getting the autonomy back in your life. You got more freedom in your life. While they're thinking about price and you're now saying the desired outcomes, they're justifying the outcomes to the price you just said.

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When you say the outcomes and they don't know the price, it's hard for them to justify it all at the end. So what I'll say is, right? So before I walk you through details, I'm going to tell you, or in some other case, before I would tell you walk you through details, there is an investment and the investment is only whatever, $10,000. And then I use silence. It's going to be $10,000 quiet.

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And now what you can expect is, and then I go, so I let them sit in with it. It's boom. What happens is it's clean. It's honest. It's confident. It gives them space to process. It's the number, the number, if the number shocks them, they will actually tell you. If the number makes sense, you've already cleared the air. When you wait to drop the price at the end, they can't even hear the pitch.

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Their brain is just waiting to evaluate the cost. So make price early. Then you present the value, not the features and benefits, the value. So once I've done that, we go into what I was saying is now you're going strictly into the pitch. This is where you're pitching your services.

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Now, for me, what I've seen is to keep it simple because you'll see people go, you'll get X and you'll get X and you'll get X and you'll get X and Y and Y and Y and you'll get Z and Z. And it's just like it's too much. You got to figure out what's the most important as a result, right? The sale starts at the beginning. You got to figure out what's the most important top three things to them.

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And then you pitch back that to them. So it's hard. And I tell people like, okay, well, what's the formula to a pitch? I don't know the formula to your pitch because I don't know what you are a offering them and B. I don't know what their problem is, but the formula or let's just say the framework that I use is always remember there's like three major parts. So an example, imagine you're a coach.

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you're offering transformation, whatever it is, business, life, all it is. What I would do is I would figure out what are the three key pillars of the product. So an example that I always use with coaches is, okay, I call it the three A's of high ticket selling, right? Is first off,

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The product or the service or first off, to join our membership, to join our private community, join this, to become a member of, to be part of this whatever, mastermind, whatever it might be, is only $10,000. Pause. Wait. And here's what you can expect. First, access. You're going to get access to me. You're going to get access to my team. You're going to get access to our tools.

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You're going to get access to our community. You're not just going to get modules and calls. You're going to get real access to the support and systems we built over years. And we're not doing this alone. You'll have direct access to me for strategy.

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You'll have group calls every single week and a full resource of vaults with scripts, with templates and tools that our actual private clients pay $25,000 for alone. Second, you're going to get accountability. You're going to hold on. We're going to get you to hold on to a standard.

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And when you get it right, the offer doesn't feel like a pitch, it feels like clarity. Let's dive into the series of

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We don't let you fall behind, whether it's hitting the sales targets, while it's content consistency, or even building habits. We track progress and we course correct in real time. You are going to get accountability like you've never had before. Most reason you're probably failing or the reason things are not coming for you, you just don't have accountability. You're alone.

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You're no more alone in this group. We're going to be in your corner. We're going to check in weekly. You're going to submit your calls to us. You're going to your wins, your goals, and we'll be there to call you forward, not to call you out. This is a team group environment. We all rise with a tide. And three, which is what most people want, but they don't actually know they need is ascension.

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Now, before I begin, do you see how I did three A's? We're going to get you access. We're going to get you accountability. We're going to get you ascension. It doesn't need to be three A's, but in just three parts that are very important for the prospect. So when we talk about ascension, this is the one most people miss. It's not just about solving a surface level problem.

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pitch me hey what's going on everybody welcome back to the pitch me podcast this is episode five in our seven part framework series and if you made it this far you already know this isn't your typical sales podcast where we're not about pressure tactics we're not about pitch decks we're about transformation

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It's about the identity shift. It's about that transformation, the new version of them that gets unlocked. You see, when you surround yourself with high-level people, when you finally get clear, consistent, and courageous, you start ascending in every part of your life. Confidence grows. Energy shifts. People start asking, what's changed? These three create, these three A's create an ecosystem.

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Can you see how they kind of create a system where it's like, okay, one, two, three. And guess what? When you deliver it like this, calm down. clear, certain, it hits completely differently. Now, let's talk about the moment, the moment where so many people freeze. The actual close. When you actually ask for the sale, most sales are lost because the salesperson didn't ask for the sale.

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Now, here's the thing. And pitch me and everything I teach. If you have to ask for the sale, a.k.a. you have to sell them, a.k.a. hey, let's get this done. Hey, let's move you forward. Let me send you the documents. I believe you didn't do your job. They should be salivating for this offer.

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So when you ask them the close, what most people do, the pitch, when you pitch for 15 minutes and then you awkwardly fumble into, so I'm like, what do you think? No, absolutely not. Here's what the pros do. They make it casual. They make it confident. They make it easy. Here's one of my go-to lines. This is one of my favorite lines and the only lines I ever use. There's two lines I use.

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This one I use 90% of the time. So let me ask you, Mr. Prosper, let me ask you, where should we go from here? Now, if I know there are leaders of their lives and they make decisions and you're not afraid to make decisions, I'll always ask, well, where do we go from here? And they will tell you. They will say, I want to move forward. Let's move forward. Let's get this done. Now, here's the key.

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When you say something, it means something. When they say something, it means everything. This is what I'm talking about. You've heard me say this throughout the series. When I say something, it means something. Hey, do you want to get this done? Do you want to move forward? It means something. But when they say something, I want to move forward. Let's move forward. It means everything.

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And that's why I always say, most importantly, never ask for the sale. Ask them, where should we go from here? It's open. It's calm. It puts the ball in their court. But it doesn't feel like a sales close. And the other one I use, like I said, if I have to use it, and these are the people that I know that are maybe scared still. Maybe they're stuck on the edge. Maybe they need a little push.

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They don't need me to come out straight out and say, let's get this done. But they need an invitation. And I'll use this in a friendly way. So, you up for doing this? See? Very clear. Hey, John, are you up for doing this? With a smile. It's not, are you up for doing this? It's, are you up for doing this? And I smile. It's exciting. Yes, yes, I'm up for doing this. It's soft. It's friendly.

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And today, today is a big one because it's the part most people fear and most prospects dread. The presentation. also known as handing over the solution. But here's a twist. When you do this right, the presentation doesn't feel like a pitch. It doesn't feel like a switch. It doesn't feel like a now it's time to sell moment. When this is done right, your offer feels like the next logical step.

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But it's still decisive. Now, here's the truth. If you're not getting engagement here, if you're getting hesitation, if you're getting the, I need to think about it. I need to speak with my wife. Uh, oh, uh, this is the right time. Then somewhere along the way, you lost a sale way before the close, because when your pitch is on point, they're not resisting you. They're salivating.

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They're leaning in. You don't need to overcome objections. You just need to create and eliminate them in the first place. What does that mean? Well, if you do this right, all the way through, I'm talking from chapter one, right? Part one of the series, all the way to here, asking the right questions.

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painting the problem, going deep in their pain, asking consequence questions, the most important, getting their commitment, then there shouldn't be any resistance or objections. The only objection, which I understand happens, I'm not one of those trainers that are going to tell you it never happens, you've got to always object, is the price. And sometimes the price is just too much for people.

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Welcome to Pitch Me, the podcast where real salespeople, entrepreneurs, and business owners step into the spotlight to pitch their products or service and get unfiltered, real-time feedback from the $38 million high-ticket sales titan himself, Kayvon Kay. No fluff, no sugarcoating, just brutal honesty, actionable insights, and next-level sales strategies to help you close bigger deals faster.

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I mean, if you stay at a three out of 10, like what happens if nothing changes? And then you silence, you got to shut up. No soft tone, no rescue, just presence. Let the silence expand. Let them wrestle in this. Most people never actually say this out loud. And when they do, it hits different. You'll feel the shift in their breath. You'll see the shift in their posture, their soul.

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They'll go from curious to convicted. Another great question is, well, hey, John, why now? This isn't about deadlines. This is about urgency born before the truth. You're not trying to pressure them here. You're helping them find their reason. And if they don't have one, they're not ready. So you can ask questions like, well, what makes this different than last month?

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Why is this showing up for you right now? Their answer will either reveal deep motivation or surface level BS. Another great question is, hey, John, I mean, if this keeps going another year, what do you think the cost is? This one's nuclear because it brings tomorrow's pain in today's decision.

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It forces the mind to feel the ripple effect, not just financially, but emotionally, relationshipally, spiritually. What would another 12 months of this cost your business, your family, your peace of mind? These questions, they're not tricks. They're catalysts. You're not trying to convince them. You're trying to help them face themselves.

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I'm talking about their commitment, the prospect before the pitch, before the price, before you give them your sexy three-step system or your limited time offer. There's one moment that must happen. They need to declare out loud in their gut, in their energy, that what I'm doing isn't working and I'm ready to change. See, it isn't just a sales move. This is psychology.

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Because once they speak that truth out loud, they're no longer avoiding it. They're owning it. And once they own it, they sell themselves. Your job is to ask the questions that open that door. So let's go a little deeper here in the identity shift. Commitment isn't just about the verbal yes. It's not just a checkbox. It's not a moment of hype. It's the identity shift in itself.

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When someone says, I'm committed to changing this, what they're really saying is, I'm done being who I've been. I see the pattern. I feel the cost. And I'm ready to become someone new. That moment, it's not light. It's heavy. In fact, it's sacred. Because what they're doing is choosing to let go of the version of themselves they've spent years of protecting.

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Even if that version was stuck, even if that version was in pain, it's still themselves. And letting go of that identity, even if it's broken, it's scary as all hell. And this, this is where most salespeople crumble. They rush past this. They get uncomfortable. They change the subject or jump into features. But if you want to play the highest level, You got to do something different.

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You got to learn how to hold that space. You got to stand still while they shake. You got to be the lighthouse in their storm, not another wave crashing in. And to do that, you can't be desperate. You can't need to sail more than you need the truth. You have to be centered, grounded, curious. You have to love them enough to stay with them in that moment, even when it's uncomfortable.

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Because when someone chooses a new identity, they're not buying a product. They're becoming someone different. And that's where sales become sacred. That's where this becomes spiritual. So let's slow this down for a second. I want you to reflect. I want you to think back to a prospect who may have ghosted you.

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Not a flake, not a tire kicker, but someone who you actually felt like they were in and then they vanished. You have them in mind? Okay, I want you to ask yourself, think about this. Did they actually commit to change before you pitched? Did they say the words? Did they acknowledge the pain? Did they feel the cost of staying the same? Or did you pitch too soon?

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Did you skip the internal yes and go straight to the external offer? If you're being honest, you probably already know the answer. That's not judgment. This is the awareness. Now, For your next call, try this. Before you drop your pitch, pause, look in the eye, or feel them through the screen and ask them, are you actually committed to solving this? And make them say it out loud with breath.

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with conviction. Don't skip this. Because once they say it, really say it, the energy on the call will shift instantly. The conversations won't just be about product, it'll be about their future. And that is the space where transformation and closing actually begins. So let's recap this. People fear change more than failure.

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Your job isn't to sell the dream, it's to get them to say this can't go on. The commitment dissolves resistance. And you can't force it. They have to stay it themselves. The best closers in the world, they don't push. They pull the truth out of people and they let them walk right into their own breakthroughs. That's what we do here. So before I wrap up, let me leave you with this.

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The cave you fear to enter holds the treasure you seek. Whoa. I love this one. The cave you fear to enter holds the treasure you seek. The treasure isn't the product. It's the transformation. And that door doesn't open until the prospect says, I'm ready to walk through it.

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Next week, we go to part five, building belief, because once they commit, you better know how to hold that commitment and build the bridge to your offer. Until then, stay bold, stay honest, and for the love of sales, make them commit before you pitch. I'm Kayvon Kay. This is Pitch Me. Let's change the game.

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And you've just listened to Pitch Me with Kayvon Kay, the podcast where sales are redefined, objections are destroyed, and high-ticket closers are born. Want to take your pitch to the next level? Subscribe now, leave a review, and join the Pitch Me community. And if you're brave enough to pitch live on this show, head over to www.pitchmepodcast.com and apply today.

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This is the identity level transformation. Because here's the truth. You cannot sell a solution to someone who's still in love with their problem. You cannot lead someone who hasn't decided to leave where they are. And you sure as hell can't pitch transformation to someone who's still committed to staying the same.

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Until next time, keep pitching, keep closing, and keep connecting.

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So today, we're going to unpack why that commitment matters, why it has to happen before the pitch, and the psychology behind it, why people resist change even when they're drowning in the consequences. This episode is raw. It's real. It's uncomfortable at times.

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But if you've ever felt you've had a prospect ghost you after a long, loving call, if you ever felt like your pitch was on fire, but they still didn't buy, there's a good chance you skipped this part. And today we fix that. Let's dive in. Let's change the game. Let's talk about commitment to change before the pitch even begins.

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Have you ever tried to help someone who wasn't ready to actually help themselves? You drop the wisdom. You pour your heart out. You map out the entire game plan step by step. And what do they do? They just nod. They smile. Maybe they even say, thanks. Let me think about it. Then they walk right back into the same mess they said they wanted out of. It's frustrating, right?

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But before we understand this, let's zoom out. That's not just life. That's actually sales. That's what happens every single time you try to pitch a solution to someone who hasn't committed to change. And here's the trap. See the pain, you see the pain, you know, the problem, you know, the solution would blow their mind. but they haven't made that internal decision yet.

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If you want to pitch like a pro, dominate every sales conversation, take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. And you're listening to Pitch Me, the show where we don't just break down your offer, we break through your entire approach to sales. This is part four of our seven-part Pitch Me series, and today we're talking about commitment.

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They haven't received or reached that moment where they say, this isn't working anymore. I can't keep doing this. And if they haven't had that moment, your pitch, your offer, your solution, it's just noise. It looks like pressure. It's just another salesperson saying to them, he's just trying to fix me. What happens is their walls go up. That's where objections come from.

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That's where the, I need to think about it lives. Because on the subconscious level, they still think their current situation is safe. It's not great, not joyful, but familiar. And in human psychology, familiarity often wins over better. So let's break this down even deeper here. People don't fear your solution. They fear what your solution will require of them. Change. Discomfort.

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uncertainty and that fear it's primal we're wired to avoid loss not chase gain this is called loss aversion once one of the most powerful forces in human decision making and here's the kicker until they acknowledge that staying the same is also a form of loss they won't budge and until they feel the pain of inaction they'll keep clinging to what's broken so what do we do We need to slow down.

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We need to stop rushing to the pitch. We need to hold space for their truth and for their surface. We need to ask the questions that pull the commitment out of them, not force it, but pull it. The moment they say, yeah, this isn't working anymore. I'm done doing this way. I've outgrown this version of me. That's the switch. That's when the residence drops.

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That's when they stop defending the old and they start reaching for the new. Why? Because they said it, not you. It came from them. And that's where the power lives. That's where the leverage is born. And when they say it in their words, their realization, their truth, now your pitch isn't something you're pushing. It becomes something they're pulling towards.

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That's the moment where sales gets easy. That's the magic where objections dissolve before they even are spoken. And this is why commitment before the pitch matters. It's not about hype. It's about alignment. Because once they commit to change, the rest of the conversation stops being a debate and it starts becoming a discussion, a relationship, trust, likability. Let's keep going.

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Let me tell you about one of my guys that I had a call with. This was a massive opportunity. This was one of those dream prospects. They were hungry. They were talented. They had a solid business model, and all he needed was the right strategy. He just needed a little bit of the guidance and the right push. So he jumps on a call with me. This is a $25,000 offer on the table.

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Not yours, theirs. Because if your buyer hasn't said it out loud, this isn't working, then they're not ready to hear your pitch. This episode is about getting them to make a decision before you make an offer. It's deep. It's psychological. It's powerful. And it's the difference between chasing deals and watching them close themselves. Let's get into it. Dive in right now. And welcome back.

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And honestly, the discovery call was textbook. It was like pain was clear. The vision was exciting. He was nodding, tracking, engaged. Every box was checked. So I did what most closers would do. I pitched him smooth, confident, tight. I laid out the plan, the value, the ROI, the timeline. And as he goes, this sounds amazing, but not yet cave on. Now, at first, I almost brushed it off.

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I mean, I've heard every objection in the book, right? So I leaned in and I said, well, talk to me. Why not yet? And his answer, I'm just not sure I'm ready to do the work. Boom. Boom. I am not sure I'm ready to do the work. That was the gut punch. Because in that moment, I knew I had rushed it. I had skipped the step. I pitched before he was actually committed.

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See, I had all the strategy in place. I had the logic, the benefits, the perfect close. But I never slowed down long enough to get him to say, this has to change, Kayvon. I'm done with this version of me. And because I didn't help him declare that truth, he wasn't actually ready to receive the offer. That wasn't a sales problem. That wasn't a leadership problem. That was a me problem.

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So what did I do? I sat with it. I didn't blame him. I didn't chase. I didn't send 47 follow-up emails. I gave it a week. And then I picked up the phone and I said, hey, can I ask you a question? And he was like, yeah, what's going on? I said, what happens if nothing changes? Silent. Long pause. I could literally feel the weight on the other end of the line. Then he says, well, I already know.

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I've been living in it for the past five years. And boom. That was the shift. He closed himself right there. No pitch. There was no offer sheet. There was no pressure. Just hard truth. See, when he said not yet the first time, it wasn't because the offer wasn't right. It was because he wasn't ready to let go of the old version of himself. It wasn't about the money. It wasn't about the time.

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It was about identity. He hadn't fully accepted that the cost of staying the same was actually higher than the cost of the transformation. But once he faced it and once he felt it, everything changed. That's the power of the right questions at the right moment. And let me tell you guys something here. In sales, your job isn't to push someone across a line. It's to help them walk themselves there.

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Eyes open, heart open, fully aware of what's at stake. That's the art. That's the reality. That's the truth. Because once someone owns their reality, they don't need to be sold. They just need a way forward. So what I want to do here is get a little nerdy here, okay? Be that kind of nerd that actually helps you close more deals, change more lives.

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There's a psychological principle called loss aversion. And it's not just some academic theory. It's actually running in your buyer's brain every time you get on a sales call. And here's what it means in plain English. People are more afraid of losing what they already have than they are excited about gaining something better.

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It's Kayvon Kay. And this is the Pitch Me podcast, where we don't just sharpen your pitch. We challenge the entire way you think about sales, influence and transform. Now, if you've been following along, salute to you. You already know that this is part four of our seven part Pitch Me series. And if this is your first episode, I want you to pause, hit the rewind and go back to episode one.

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A perfect example, I always say this, is imagine I call you at two in the morning and And I said, hey, John, I just want to let you know I'm outside your house right now. I got that $20 I owe you. What would you do? Most people right in the morning, they would go to the morning. They're like, hey, John, screw off, man. Come give it to me tomorrow.

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Or, you know, send me the money or whatever it might be later. Versus if I call John, I said, John, man, you're about to get a parking ticket. What would you do? You jump out of your bed and you run downstairs. Why? Because the pain of losing something is far greater than the gain of getting something.

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So even if what they have is a hot mess, even if what they have is toxic, it's painful or clearly broken, just remember, that is more painful comforting than them actually gaining something new. Because this is why people end up staying in dead-end jobs, one-sided relationships, broken mentalities, stress routines they hate. It's not because they're lazy. It's not because they don't want more.

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It's because their brain is wired to favor familiarity and uncertainty. And here's the kicker. Familiar doesn't mean safe. It just means known. The human mind would rather suffer in a known reality than risk walking into an unknown one, even if the unknown one is 10x better. That's why selling change is so tricky.

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Because while you're over here pitching the dream, they're stuck clinging to the nightmare they already understand. So what does that mean for you as a closer? It means you can't start with the dream. You can't just jump into the new you, the future you, the freedom, time, and wealth story without first honoring the pain that they're in right now.

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You've got to let them feel it, not in a manipulative way, but in a real, honest, heart-open kind of way. You got to hold up a mirror and let them say it out loud. I'm tired of feeling like this. I hate how I let this drag on. This can't keep going. I want out, but I'm scared. That is commitment. Because what happens in that moment, there becomes a shift, an emotional shift.

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Instead of anchoring themselves to the comfort of staying the same, they start to anchor to the consequences of of staying the same. And when the pain of staying the same becomes greater than the fear of change, that's when transformation can begin. This is also why so many sales calls fall flat. Because most closers, they rush to the pitch. They lead with benefits. They paint the fantasy.

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But the buyer is still emotionally bonded to the past. And so they nod, they say things like, ah, this sounds great. And then they ghost you the next day. Not because your offer wasn't strong, because you skipped the part where they let go. So let me ask you something real here. Have you ever had to make a huge change in your own life?

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Like actually leave something behind, an identity, a habit, a relationship. You know how heavy that moment is. You know the internal war it takes just to admit it. to admit this isn't who I am anymore. That's the battle your prospects are always in.

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And your job is to guide them through it, not by convincing and definitely not by persuading, but by helping them see fully, clearly, emotionally that where they are right now is actually cost them more than they realize. And the longer they wait, the more it will cost. Now, here's the beautiful part. Once they commit to change, actually commit to change.

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This series isn't just random. It's a blueprint, a psychological staircase. Every episode builds on the last, brick by brick, layer by layer, so that by the end, you're not just better at sales, you become a different human being. And today's layer? commitment. But I'm not talking about your commitment as the closer or the business owner.

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Once they own that truth, the pitch changes. It becomes very easy. Now they're leaning in. Now they're asking you for the next step. Now your offer isn't the scary thing. It's the bridge out of the pain. That's why we say commitment has to come before the pitch. Because you're not selling a product. You're selling a new version of themselves.

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Commit to the Change

906.74

And no one buys a new identity until they're ready to bury the old one. Let that sink in. I'll say this again. No one is buying a new identity until they're ready to bury the old one. So let's talk here about tools because theory is cute. We all get that. Thanks, Kayvon. But questions, questions are rare. The transformation appears.

Pitch Me Podcast

Commit to the Change

933.041

So here's some tactical magic ones you can drop on your next call. And if you use these right, your prospects, they just won't answer you. They'll waken up. One of the questions I love asking is, okay, well, hey, John, just out of, you know, one to 10, how committed are you to changing this? Don't let them give you fluff. Get that number. Why? Because numbers reveal truth.

Pitch Me Podcast

Commit to the Change

959.114

If they say anything less than an eight, don't keep pitching. You got to stop and you got to explore that resistance immediately. What's holding you back from 10? Is it the pain not real yet? Are you afraid of what comes next? This is real sales conversations live. Hey, John, if you're only a five out of 10, I mean, well, what's going on? Who do you have to become?

Pitch Me Podcast

Commit to the Change

984.679

Or what do you need to do to just get it to a six and to a seven and to an eight, to a nine, to a 10 where you're so committed, not because Kayvon's telling you that you need to be committed, but it's because John, you know, It's a criteria for you to get to the success you want is to change right now, today. Another great question is, hey, well, John, let me ask you this then.