Kayvon Kay

Most people think Amazon won because Jeff Bezos got lucky.

He didn't.

He followed a system and he wrote it down for over 20 years in every single letter he sent his shareholders.

My guest today, Steve Anderson, read all of them.

Then he pulled out 14 growth principles that explain how a company that lost money for a decade became one of the most valuable on earth.

We get into the one most founders get wrong.

Bezos called it unwarranted risk aversion.

The idea that playing it safe is the most dangerous move you can make.

We talk failure as a strategy, obsession over the customer, and why Bezos ended every letter the same way.

It is always day one.

If you are building something and you feel stuck, this one is for you.

Let's unlock it.

Most founders are obsessed with making money.

Very few know how to keep it, and almost nobody knows how to grow it into something that outlasts them.

Today's guest went from watching his mother raise him on $9 an hour to managing nearly $600 million in assets.

His name is Wes Rollins, and what he is going to share with you today is not a get rich quick story.

It is a blueprint for understanding the three phases every dollar has to pass through before it becomes real wealth.

Let's unlock it.

Today we got Wes Rollins with us.

Wes, I just want to say welcome to the show.