Kayvon Kay

This is a training ground before the main event, before we bring on guests, before you hear me break down live pitches in real time. We're laying the foundation, because if you don't understand the framework of how I think, how I sell, how I lead a buyer to the truth, then watching me coach others just won't hit the same.

This is a training ground before the main event, before we bring on guests, before you hear me break down live pitches in real time. We're laying the foundation, because if you don't understand the framework of how I think, how I sell, how I lead a buyer to the truth, then watching me coach others just won't hit the same.

This is a training ground before the main event, before we bring on guests, before you hear me break down live pitches in real time. We're laying the foundation, because if you don't understand the framework of how I think, how I sell, how I lead a buyer to the truth, then watching me coach others just won't hit the same.

So over the next seven episodes, that's right, seven episodes, I'm going to walk you through the seven steps of successful sale. The exact process I use on every high stake sales call. This is the DNA of every pitch I touch. So let's jump right on in. On every sales call, there are certain things that I believe must happen. And after taking over 200,000 book calls, here's what it comes down to.

So over the next seven episodes, that's right, seven episodes, I'm going to walk you through the seven steps of successful sale. The exact process I use on every high stake sales call. This is the DNA of every pitch I touch. So let's jump right on in. On every sales call, there are certain things that I believe must happen. And after taking over 200,000 book calls, here's what it comes down to.

So over the next seven episodes, that's right, seven episodes, I'm going to walk you through the seven steps of successful sale. The exact process I use on every high stake sales call. This is the DNA of every pitch I touch. So let's jump right on in. On every sales call, there are certain things that I believe must happen. And after taking over 200,000 book calls, here's what it comes down to.

Number one, you need to welcome and frame the call. You are the authority. You set the tone. You lead. Number two, we got to go deep with the discovery. The deeper the questions, the deeper the pain. The deeper the pain, the bigger the transformation. I'm going to show you the three levels of pain. Then we get into the cost of inaction. If nothing changes, what's the cost?

Number one, you need to welcome and frame the call. You are the authority. You set the tone. You lead. Number two, we got to go deep with the discovery. The deeper the questions, the deeper the pain. The deeper the pain, the bigger the transformation. I'm going to show you the three levels of pain. Then we get into the cost of inaction. If nothing changes, what's the cost?

Number one, you need to welcome and frame the call. You are the authority. You set the tone. You lead. Number two, we got to go deep with the discovery. The deeper the questions, the deeper the pain. The deeper the pain, the bigger the transformation. I'm going to show you the three levels of pain. Then we get into the cost of inaction. If nothing changes, what's the cost?

What do they lose by staying in the same spot? Then my favorite, which I call is the promised land. I've been to the mountaintop and I've seen the promised land. You help them imagine the future, the version of themselves they want to become, the outcome of what they're looking for, their desires. And once you do that, we get into stage five, which is the commitment to change.

What do they lose by staying in the same spot? Then my favorite, which I call is the promised land. I've been to the mountaintop and I've seen the promised land. You help them imagine the future, the version of themselves they want to become, the outcome of what they're looking for, their desires. And once you do that, we get into stage five, which is the commitment to change.

What do they lose by staying in the same spot? Then my favorite, which I call is the promised land. I've been to the mountaintop and I've seen the promised land. You help them imagine the future, the version of themselves they want to become, the outcome of what they're looking for, their desires. And once you do that, we get into stage five, which is the commitment to change.

Now, this is very important. I'm not talking about the commitment to buy your product.

Now, this is very important. I'm not talking about the commitment to buy your product.

Now, this is very important. I'm not talking about the commitment to buy your product.

by your service i'm talking the commitment just to change who they are to change their business this is before you even pitch they have to be emotionally bought in to changing bought into the fact that they're going to have to do something different to get a different result and once we do that then we hand over the solution aka the pitch this is where you actually do the pitch

by your service i'm talking the commitment just to change who they are to change their business this is before you even pitch they have to be emotionally bought in to changing bought into the fact that they're going to have to do something different to get a different result and once we do that then we hand over the solution aka the pitch this is where you actually do the pitch

by your service i'm talking the commitment just to change who they are to change their business this is before you even pitch they have to be emotionally bought in to changing bought into the fact that they're going to have to do something different to get a different result and once we do that then we hand over the solution aka the pitch this is where you actually do the pitch

you offer, but it only works because of the work you did beforehand. People always want the sexiest pitch, but if you don't do the hard work before, The pitch doesn't matter. And then we're going to end off with everyone's favorite is objection handling, but not the way you think. I don't show you how to handle objections. I'm going to show you how we eliminate them before they ever show up.

you offer, but it only works because of the work you did beforehand. People always want the sexiest pitch, but if you don't do the hard work before, The pitch doesn't matter. And then we're going to end off with everyone's favorite is objection handling, but not the way you think. I don't show you how to handle objections. I'm going to show you how we eliminate them before they ever show up.