Kayvon Kay

And the bigger the transformation, the easier the sale becomes. You want them to feel their problem. You want them to make them feel it on the inside. And the way you do that is through what I call is understanding the three levels of pain. So let me walk you through this. These are three level pains that every prospect goes through. Every human goes through.

And the bigger the transformation, the easier the sale becomes. You want them to feel their problem. You want them to make them feel it on the inside. And the way you do that is through what I call is understanding the three levels of pain. So let me walk you through this. These are three level pains that every prospect goes through. Every human goes through.

Every day you wake up, you go through this. Level one is what we call surface level pain. This is what everyone works at. This is where everybody sells at. And this is why the greats are the greats and the average are the average. Understand, surface level pain is when they say things like, I need more leads or the ads aren't converting. This is logical. It's obviously obvious.

Every day you wake up, you go through this. Level one is what we call surface level pain. This is what everyone works at. This is where everybody sells at. And this is why the greats are the greats and the average are the average. Understand, surface level pain is when they say things like, I need more leads or the ads aren't converting. This is logical. It's obviously obvious.

Every day you wake up, you go through this. Level one is what we call surface level pain. This is what everyone works at. This is where everybody sells at. And this is why the greats are the greats and the average are the average. Understand, surface level pain is when they say things like, I need more leads or the ads aren't converting. This is logical. It's obviously obvious.

It's safe, but it doesn't close deals. Level two, business or financial pain. This is where the stakes start to get real. This is where, A, I'm losing $20,000 a month, or our sales team is bleeding revenue. My sales team's not following up. I don't have the metrics. I can't see this, or I don't have enough. Whatever that might be, whatever it is, it's costing them money.

It's safe, but it doesn't close deals. Level two, business or financial pain. This is where the stakes start to get real. This is where, A, I'm losing $20,000 a month, or our sales team is bleeding revenue. My sales team's not following up. I don't have the metrics. I can't see this, or I don't have enough. Whatever that might be, whatever it is, it's costing them money.

It's safe, but it doesn't close deals. Level two, business or financial pain. This is where the stakes start to get real. This is where, A, I'm losing $20,000 a month, or our sales team is bleeding revenue. My sales team's not following up. I don't have the metrics. I can't see this, or I don't have enough. Whatever that might be, whatever it is, it's costing them money.

It's costing some financial pain. This starts to get the prospect's attention, but we're still not there yet. Now we get to my most favorite part, personal pain. This is where sales actually happens. This is where they start feeling like this. Well, I feel like I'm failing my team. If I don't fix this, I'm going to burn out. This business was supposed to give me the freedom.

It's costing some financial pain. This starts to get the prospect's attention, but we're still not there yet. Now we get to my most favorite part, personal pain. This is where sales actually happens. This is where they start feeling like this. Well, I feel like I'm failing my team. If I don't fix this, I'm going to burn out. This business was supposed to give me the freedom.

It's costing some financial pain. This starts to get the prospect's attention, but we're still not there yet. Now we get to my most favorite part, personal pain. This is where sales actually happens. This is where they start feeling like this. Well, I feel like I'm failing my team. If I don't fix this, I'm going to burn out. This business was supposed to give me the freedom.

Instead, it's draining me. So let's back this up to make this easy for you. Think about a surface pain. Think about the business owner comes in and they say, Kayvon, all my ads aren't working. Okay. Most people would say, okay, let me help you with your ads. Let's fix your ads. No, no, no. You're not going to be like most. You're going to be the best. Second layer of business.

Instead, it's draining me. So let's back this up to make this easy for you. Think about a surface pain. Think about the business owner comes in and they say, Kayvon, all my ads aren't working. Okay. Most people would say, okay, let me help you with your ads. Let's fix your ads. No, no, no. You're not going to be like most. You're going to be the best. Second layer of business.

Instead, it's draining me. So let's back this up to make this easy for you. Think about a surface pain. Think about the business owner comes in and they say, Kayvon, all my ads aren't working. Okay. Most people would say, okay, let me help you with your ads. Let's fix your ads. No, no, no. You're not going to be like most. You're going to be the best. Second layer of business.

All my ads aren't working cave on. And as a result, I'm burning $20,000 and we're not making the revenues we need. Oh, do you think we got something there? I think we do. But what happens when we get to level three? Cave on, the ads aren't working. We're burning $20,000 a month. I can't sleep at night. It's starting to affect my personal life. And to be honest, it's draining me.

All my ads aren't working cave on. And as a result, I'm burning $20,000 and we're not making the revenues we need. Oh, do you think we got something there? I think we do. But what happens when we get to level three? Cave on, the ads aren't working. We're burning $20,000 a month. I can't sleep at night. It's starting to affect my personal life. And to be honest, it's draining me.

All my ads aren't working cave on. And as a result, I'm burning $20,000 and we're not making the revenues we need. Oh, do you think we got something there? I think we do. But what happens when we get to level three? Cave on, the ads aren't working. We're burning $20,000 a month. I can't sleep at night. It's starting to affect my personal life. And to be honest, it's draining me.

I never thought my business would get to this point. I don't even know who I am anymore. My wife, my kids don't even look at me the same because I don't even love myself right now. Ooh, do you hear that? That's the emotional truth. That's where people make buying decisions from.

I never thought my business would get to this point. I don't even know who I am anymore. My wife, my kids don't even look at me the same because I don't even love myself right now. Ooh, do you hear that? That's the emotional truth. That's where people make buying decisions from.

I never thought my business would get to this point. I don't even know who I am anymore. My wife, my kids don't even look at me the same because I don't even love myself right now. Ooh, do you hear that? That's the emotional truth. That's where people make buying decisions from.