Keith Lawler

Another approach to doing that would be to take sounds like the melody of Sunday Miscellany or even the Live Line theme, which forever was recognizable as this place for conversation, that it was lively and there was this sort of sound to it, to maybe reinterpret those or evolve those in the kind of, I suppose, sonic palace of all the new sounds that you have.

So rather than kind of reinventing everything to evolve some of the stuff that's iconic.

And it's iconic because it's been running for so long and it's been part of our lives for decades.

You do.

You do.

You absolutely do.

It's two things.

It's distinctivity.

So it means it needs to stand out against other things.

And then it's consistency.

So it will only work over time.

And you're absolutely right.

I mean, the music for Sunday Miss Elney, I don't think people would put that on and enjoy it.

But what it does do is it triggers and conjures and brings you to a certain place.

It's like, for example, the Sunday game.

You know, the Sunday game has for decades been the exact same piece of music, but reinterpreted, you know, every few seasons to kind of reflect.

I do remember that.

Yeah, yeah.

But now it's, I mean, you can't change that because it's culturally synonymous with what we do as a nation.

That will happen.