Keith Lucas

And a lot of people are not trained for.

So I wanted to build or develop an end to end systematic approach for those leaders.

I also hoped, and only time will tell, but I hoped to create a foundational book for startups that could sit alongside of the books, or the best books that I read while developing as a leader.

Books like Drive by Daniel Pink, or The Four Steps to the Epiphany by Steve Blank, or The Hard Thing About Hard Things by Ben Horowitz.

I hoped

And still hope that I wrote a book that could be alongside those someday on the bookshelf with some startup leaders.

The right kind of purpose drives urgency when it moves everyone from thinking about something that can be done to something that should be done.

And Simon Sinek, in his famous video, The Golden Circle, or in the books he's written, has talked about this.

So has Daniel Pinkett Drives, that when purpose elevates to something that should be done,

It can intrinsically motivate people.

It can drive that urgency and inspire action.

And to do that, that purpose must be a compelling vision of the world that people on the team believe in.

But it also must have an audience that people can identify with.

And as an example of this, I look back at my early years at Roblox, where I

Our vision was to create a place where young people could come together, create, build, and engage with each other in imaginative ways.

And our early audience were people who liked doing that.

They were into construction, they were technically savvy, and they were actually entrepreneurial people.

And so every time we had a developers conference and met these people personally, met these young people personally, or invited them to our offices for an internship, we would all get energized and it would show up immediately in our product roadmap.

We would stop working on things that we thought made no difference.

We'd immediately start working on the things we could tell would make a difference to that audience.