Keith Lucas

Disruptive data.

So even if you didn't have a value of move fast, most people who join a startup or an entrepreneurial team would be frustrated by this environment because they weren't seeing things themselves moving fast.

and getting stuff done, and which in turn lowers the people on the team.

It lowers their perception of the probability of success of the entire team.

So the lack of urgency by a leader lowers everyone's belief that this team will be successful.

Now, if you layered on top a value of move fast, it is even worse for this leader because now they create a culture of inauthenticity, which leads to politics and low transparency.

So that is a double whammy there.

Not only are you having people not believe in the team's capacity, but now they're seeing a culture of authenticity.

And I'll just wrap by saying consider the opposite.

Someone who's relentless about not wanting to waste anyone's time, who makes decisions quickly and course corrects just as quickly, who promotes autonomy and ownership and gets together regularly to talk about progress and alignment, and who is encouraging of people taking action.

All of that drives speed without even having a value.

The value just codifies it and makes it explicit.

But if someone acts with urgency, if the top leader acts with urgency, then everything else just follows.

So the cascade is my framework for what people on an entrepreneurial team should align to.

The whole key to performance thing I talk about in my book, Impact, is driving performance while also encouraging autonomy and creativity.

You need to do both.

And the cascade is the alignment piece.

It is vision, mission, values, strategy, goals, and metrics.

Those six things.

Vision and mission are your purpose.