Kelly Roach
👤 SpeakerAppearances Over Time
Podcast Appearances
Und der beste mögliche Weg, den ich gesehen habe, um das zu tun, ist, die Zeitgeist zu studieren und zu verstehen, dass es sich immer immer verändert. Ja. And what you need to do if you want to break through the white noise and you want to be seen and heard and paid attention to is, again, it's not about me. It's about what is the conversation in their head?
Und der beste mögliche Weg, den ich gesehen habe, um das zu tun, ist, die Zeitgeist zu studieren und zu verstehen, dass es sich immer immer verändert. Ja. And what you need to do if you want to break through the white noise and you want to be seen and heard and paid attention to is, again, it's not about me. It's about what is the conversation in their head?
What is the thing that's on their minds? What's on their hearts? What are they worried about? What are they desiring? What is the thing that they're facing? What is the challenge that they're going through? And it's meeting them where they are and selling them what they want. You're going to give them what they need, but you have to speak the language where they're going to say, yes.
What is the thing that's on their minds? What's on their hearts? What are they worried about? What are they desiring? What is the thing that they're facing? What is the challenge that they're going through? And it's meeting them where they are and selling them what they want. You're going to give them what they need, but you have to speak the language where they're going to say, yes.
What is the thing that's on their minds? What's on their hearts? What are they worried about? What are they desiring? What is the thing that they're facing? What is the challenge that they're going through? And it's meeting them where they are and selling them what they want. You're going to give them what they need, but you have to speak the language where they're going to say, yes.
You get it, you're in my head, that's exactly what I want, that's exactly what I need.
You get it, you're in my head, that's exactly what I want, that's exactly what I need.
You get it, you're in my head, that's exactly what I want, that's exactly what I need.
I would have to bring it back to making meaningful content every day. And I add the word meaningful because there's a lot of people that put out content every day to check a box and it's just noise and it does nothing. There's so many people that they have automated content. It goes out every single day. No one cares. No one's engaging with it. No one's clicking on it.
I would have to bring it back to making meaningful content every day. And I add the word meaningful because there's a lot of people that put out content every day to check a box and it's just noise and it does nothing. There's so many people that they have automated content. It goes out every single day. No one cares. No one's engaging with it. No one's clicking on it.
I would have to bring it back to making meaningful content every day. And I add the word meaningful because there's a lot of people that put out content every day to check a box and it's just noise and it does nothing. There's so many people that they have automated content. It goes out every single day. No one cares. No one's engaging with it. No one's clicking on it.
No one's doing anything because you don't care. And so I say meaningful content each day. Put your heart into a message that you're going to bring to the world every single day, whether it's in a post, it's in a story, it's in a live stream, it's in a video. Put something in the world every single day that is a deposit in the reciprocity bank.
No one's doing anything because you don't care. And so I say meaningful content each day. Put your heart into a message that you're going to bring to the world every single day, whether it's in a post, it's in a story, it's in a live stream, it's in a video. Put something in the world every single day that is a deposit in the reciprocity bank.
No one's doing anything because you don't care. And so I say meaningful content each day. Put your heart into a message that you're going to bring to the world every single day, whether it's in a post, it's in a story, it's in a live stream, it's in a video. Put something in the world every single day that is a deposit in the reciprocity bank.
And I always say the currency of integrity is 10 to 1, it's not 1 to 1. And so when you focus on making deposits in the reciprocity bank by putting something out in the world every single day that you actually care about, that you actually care to share. You're not doing it because you have to do it. You're doing it because you're being of service.
And I always say the currency of integrity is 10 to 1, it's not 1 to 1. And so when you focus on making deposits in the reciprocity bank by putting something out in the world every single day that you actually care about, that you actually care to share. You're not doing it because you have to do it. You're doing it because you're being of service.
And I always say the currency of integrity is 10 to 1, it's not 1 to 1. And so when you focus on making deposits in the reciprocity bank by putting something out in the world every single day that you actually care about, that you actually care to share. You're not doing it because you have to do it. You're doing it because you're being of service.
That is to me the key critical element of building brand. And building brand is far more powerful than making a sale. Because when you build brand, that's how I've been able to build all these different companies.
That is to me the key critical element of building brand. And building brand is far more powerful than making a sale. Because when you build brand, that's how I've been able to build all these different companies.
That is to me the key critical element of building brand. And building brand is far more powerful than making a sale. Because when you build brand, that's how I've been able to build all these different companies.