Kelly Roach

What matters is the intent and the value of what you're doing. But a case study that shows before... What you did with them, what the specific strategy was, like to your point, what was the specific strategy that you implemented and then what was their outcome, right? Showing that hero's journey.

Again, meeting people where they were, where they are, the unlikely situation or circumstance that's in their head right now, which is why they haven't bought anything from you yet, because they are like... I know you can help people, but I don't know if you can help me. That's always what they're thinking. Will it work for me? So case studies are another great one.

Again, meeting people where they were, where they are, the unlikely situation or circumstance that's in their head right now, which is why they haven't bought anything from you yet, because they are like... I know you can help people, but I don't know if you can help me. That's always what they're thinking. Will it work for me? So case studies are another great one.

Again, meeting people where they were, where they are, the unlikely situation or circumstance that's in their head right now, which is why they haven't bought anything from you yet, because they are like... I know you can help people, but I don't know if you can help me. That's always what they're thinking. Will it work for me? So case studies are another great one.

And I mean, we could go on and on and on. But I think also to your point earlier, you know, taking what you do and picking out smaller pieces that you can tactically break down in a step by step process like that's super valuable for people, especially.

And I mean, we could go on and on and on. But I think also to your point earlier, you know, taking what you do and picking out smaller pieces that you can tactically break down in a step by step process like that's super valuable for people, especially.

And I mean, we could go on and on and on. But I think also to your point earlier, you know, taking what you do and picking out smaller pieces that you can tactically break down in a step by step process like that's super valuable for people, especially.

In a world like today where there's zero barrier to entry and most of the people online are just complete nonsense and they actually don't teach anything and they actually don't know anything.

In a world like today where there's zero barrier to entry and most of the people online are just complete nonsense and they actually don't teach anything and they actually don't know anything.

In a world like today where there's zero barrier to entry and most of the people online are just complete nonsense and they actually don't teach anything and they actually don't know anything.

But pretend is also a very nice way.

But pretend is also a very nice way.

But pretend is also a very nice way.

Yeah, it's so toxic out there. So again, like breaking down a process where people see your workflow and your thought process and that there's actually a system behind what you teach is super crucial. That's why I teach the live launch every six weeks for free. Mm-hmm. Und ich gebe das ganze Ding weg. Ich gebe nicht alles weg.

Yeah, it's so toxic out there. So again, like breaking down a process where people see your workflow and your thought process and that there's actually a system behind what you teach is super crucial. That's why I teach the live launch every six weeks for free. Mm-hmm. Und ich gebe das ganze Ding weg. Ich gebe nicht alles weg.

Yeah, it's so toxic out there. So again, like breaking down a process where people see your workflow and your thought process and that there's actually a system behind what you teach is super crucial. That's why I teach the live launch every six weeks for free. Mm-hmm. Und ich gebe das ganze Ding weg. Ich gebe nicht alles weg.

Case studies, stories and step-by-step processes are really tangible, valuable ways that you can add value on a daily basis. And I mean, we don't have all day, but we could keep going with that, right? There's so many different ways. But I tell people this.

Case studies, stories and step-by-step processes are really tangible, valuable ways that you can add value on a daily basis. And I mean, we don't have all day, but we could keep going with that, right? There's so many different ways. But I tell people this.

Case studies, stories and step-by-step processes are really tangible, valuable ways that you can add value on a daily basis. And I mean, we don't have all day, but we could keep going with that, right? There's so many different ways. But I tell people this.

You become a great leader when you decide to set the intention of becoming a great leader because you're going to be cognizant of your behavior and your actions every single day. You become a great content marketer when you set the intention that you want to be a great content marketer. Most people are just putting out junk to check a box and then they say, I get no engagement online.