Kelly Roach

And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversion. And that's what's happening to a lot of marketers. They pump out this how-to marketing.

And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversion. And that's what's happening to a lot of marketers. They pump out this how-to marketing.

And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversion. And that's what's happening to a lot of marketers. They pump out this how-to marketing.

And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversion. And that's what's happening to a lot of marketers. They pump out this how-to marketing.

And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversion. And that's what's happening to a lot of marketers. They pump out this how-to marketing.

The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.

The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.

The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.

The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.

The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.

And this is, you know, a lot of people are doing their pointing and their dancing and, you know, their lip syncing and all of those things. And that's fine. Do you have a way to then bring them through that process and finally get them to convert. Okay. So how to get some in, it doesn't keep them there.

And this is, you know, a lot of people are doing their pointing and their dancing and, you know, their lip syncing and all of those things. And that's fine. Do you have a way to then bring them through that process and finally get them to convert. Okay. So how to get some in, it doesn't keep them there.

And this is, you know, a lot of people are doing their pointing and their dancing and, you know, their lip syncing and all of those things. And that's fine. Do you have a way to then bring them through that process and finally get them to convert. Okay. So how to get some in, it doesn't keep them there.

And this is, you know, a lot of people are doing their pointing and their dancing and, you know, their lip syncing and all of those things. And that's fine. Do you have a way to then bring them through that process and finally get them to convert. Okay. So how to get some in, it doesn't keep them there.

And this is, you know, a lot of people are doing their pointing and their dancing and, you know, their lip syncing and all of those things. And that's fine. Do you have a way to then bring them through that process and finally get them to convert. Okay. So how to get some in, it doesn't keep them there.

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really tuned over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? it's not a great way to keep that in your makeup.

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really tuned over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? it's not a great way to keep that in your makeup.

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really tuned over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? it's not a great way to keep that in your makeup.

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really tuned over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? it's not a great way to keep that in your makeup.

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really tuned over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? it's not a great way to keep that in your makeup.