Kelly Roach

It's such an amazing medium for hope marketing. So hope marketing is the biggest chunk of your pyramid. And this is where you really connect with your audience in an emotional and a sensitive way where people are like, you're not just a teacher. You're not just an authority figure. You are my friend. You are my confidant. You are my cheerleader. You are the person that has been in my shoes.

It's such an amazing medium for hope marketing. So hope marketing is the biggest chunk of your pyramid. And this is where you really connect with your audience in an emotional and a sensitive way where people are like, you're not just a teacher. You're not just an authority figure. You are my friend. You are my confidant. You are my cheerleader. You are the person that has been in my shoes.

It's such an amazing medium for hope marketing. So hope marketing is the biggest chunk of your pyramid. And this is where you really connect with your audience in an emotional and a sensitive way where people are like, you're not just a teacher. You're not just an authority figure. You are my friend. You are my confidant. You are my cheerleader. You are the person that has been in my shoes.

It's such an amazing medium for hope marketing. So hope marketing is the biggest chunk of your pyramid. And this is where you really connect with your audience in an emotional and a sensitive way where people are like, you're not just a teacher. You're not just an authority figure. You are my friend. You are my confidant. You are my cheerleader. You are the person that has been in my shoes.

Oh, my gosh. Totally makes sense.

Oh, my gosh. Totally makes sense.

Oh, my gosh. Totally makes sense.

Oh, my gosh. Totally makes sense.

Oh, my gosh. Totally makes sense.

You understand everything that I've gone through. You understand everything I'm going through now. And you cross the bridge to the other side. So hope marketing is really about reaching down and grabbing your audience and like wrapping your arms around them and saying like, no, you're not quitting. You're coming with me on this journey. I'm going to support you every step of the way.

You understand everything that I've gone through. You understand everything I'm going through now. And you cross the bridge to the other side. So hope marketing is really about reaching down and grabbing your audience and like wrapping your arms around them and saying like, no, you're not quitting. You're coming with me on this journey. I'm going to support you every step of the way.

You understand everything that I've gone through. You understand everything I'm going through now. And you cross the bridge to the other side. So hope marketing is really about reaching down and grabbing your audience and like wrapping your arms around them and saying like, no, you're not quitting. You're coming with me on this journey. I'm going to support you every step of the way.

You understand everything that I've gone through. You understand everything I'm going through now. And you cross the bridge to the other side. So hope marketing is really about reaching down and grabbing your audience and like wrapping your arms around them and saying like, no, you're not quitting. You're coming with me on this journey. I'm going to support you every step of the way.

You understand everything that I've gone through. You understand everything I'm going through now. And you cross the bridge to the other side. So hope marketing is really about reaching down and grabbing your audience and like wrapping your arms around them and saying like, no, you're not quitting. You're coming with me on this journey. I'm going to support you every step of the way.

I've been there. You can get there too. And hope marketing is really what's going to keep people coming. I call it like the meanest factor of your brand. It's the thing that really makes people feel deeply connected to you as a person, not just as a marketer that can give instruction, but as a human being that has feelings, that has emotion, that's been through some things, right?

I've been there. You can get there too. And hope marketing is really what's going to keep people coming. I call it like the meanest factor of your brand. It's the thing that really makes people feel deeply connected to you as a person, not just as a marketer that can give instruction, but as a human being that has feelings, that has emotion, that's been through some things, right?

I've been there. You can get there too. And hope marketing is really what's going to keep people coming. I call it like the meanest factor of your brand. It's the thing that really makes people feel deeply connected to you as a person, not just as a marketer that can give instruction, but as a human being that has feelings, that has emotion, that's been through some things, right?

I've been there. You can get there too. And hope marketing is really what's going to keep people coming. I call it like the meanest factor of your brand. It's the thing that really makes people feel deeply connected to you as a person, not just as a marketer that can give instruction, but as a human being that has feelings, that has emotion, that's been through some things, right?

I've been there. You can get there too. And hope marketing is really what's going to keep people coming. I call it like the meanest factor of your brand. It's the thing that really makes people feel deeply connected to you as a person, not just as a marketer that can give instruction, but as a human being that has feelings, that has emotion, that's been through some things, right?

It's literally, you can do it with anything. I mean, you can tell stories. I mean, for me, a lot of times, even when I do like Instagram stories or Facebook stories, like I'm literally just giving like encouragement. It's encouragement. It's It's, you know, it's sharing mistakes. It's sharing setbacks that you work through.