Kelly Slater

All the big brands from surfing.

And then if you extend further out, then you go into like Volcom and other brands that were started by surfers as well.

But they basically were like a means to an end to get around the world and go surf these places they wanted to go.

And Quicksilver started by, it was Alan Green and John Law in Australia.

And they had a couple of friends and they made some surf trunks and were selling them out of the back of the, literally out of the trunk of their car.

And then they make enough money and go on a surf trip.

And then they realized, like, oh, well, all these surfers need gear.

That's an authentic brand.

Yeah.

And then all these surfers need gear.

And then, you know, their other friend started a wetsuit company, and that was Rip Curl.

And, you know, eventually then all those brands ended up, like, Quicksilver started making wetsuits, and Rip Curl started making clothing.

Right.

So then everyone's making everything.

Right.

And then surfing through the 90s and early 2000s really was peaking as far as the brands go.

I remember.

I mean, I remember.

Quicksilver was OP.

Yeah, OP.