Ken Joslin

Because that's what's attractional.

Jesus said, listen, I'm going to send you into the world to be salt and light.

Salt does what?

It preserves.

Light does what?

It gives us the ability to be able to see when it's dark.

And that's what we're called to do, man.

It's literally...

be salt and light, be a reflection of the character and nature of God.

And I think if we do that, so in the business to segue into entrepreneurship, one of the things that we teach our community and the guys I work with in 101 is it's our job as Christ followers to be obedient.

It's God's job to build my business.

It's not my job to build my business and to grow my revenue.

That's God's job.

That's what God promises us in his word.

He promises us that.

Like, you be obedient to me and I will build your business.

And so it's, you know, understanding, God, you've called me to be a Christ follower, so you've called me to represent you at a very, very high level with excellence and character and integrity.

So I hope that answers your question, man.

I just think you, you know, when we do create conference, so we gear everything around our core five frame.

I bring one of my really good friends in who led worship for Jesus Culture for years, one of the top worship leaders in the world.