Ken Rideout

And he gets out of the cage and he says to Dana, Dana, the next time you see me in the octagon, I'm not going to have my shoes on.

Cause he had like Celtics colored Air Jordans on.

He's just like a cool, kind little guy.

And, um, but so I had that podcast.

So when I started the agency, I was going to manage fighters.

So we managed the UFC welterweight champ for a while, Bilal Muhammad.

I've done work with Dana Portman.

Dane, Dustin Poirier, although I'm not his manager, but we've done like, we've brought them deals.

And then very quickly though, we started working with a couple of doctors and scientists and thought leaders in the health and wellness space, like Jeremy London, Brian Hofflinger.

I've done some stuff with Andrew Huberman.

And very quickly, we started to carve out a niche.

We've worked with Kristen Holmes at Whoop and all these people that I have friends with.

And I started showing them deals.

And again, not in a transactional way.

I was like, hey-

no, no exclusive arrangements, but can I show you deals?

And because I had all these relationships with brands, because I raised the money for a bunch of them.

And I had an inventory finance company for a couple of years, another example of a failure that business didn't work.

We sold it for next to nothing in input, but I learned a lot.

And through that, everything you're doing, you're gathering Intel, you're learning information.