Kendall Antonelli

And we started it three months before we ever opened and we send one out every week and it's always a mixture of what's new in the shop, what cheese is tasting great, our personal story of entrepreneurship because we found that people are just as linked to that if not more than the cheese.

Yeah.

Right.

That's a good question.

I don't think it... I think it...

We say that our personal brand is our professional brand.

And so when people are investing in buying a cheese with us, they're supporting us in a lifestyle and this idea that we can go back to small businesses, we can support good slow food.

And so for me, we are- It's a stamp of a-

No, it's not even that.

We've opened ourselves up.

We wanted a life where I got really stressed out having to separate professional and personal, and this time and this time, and I realized, and I still battle this every day, but, oh, today I was a really good boss, but I was a horrible mother.

I was late to pick him up, or this or that.

And we're trying to make a world where those can coexist together.

And so we can take our kids traveling to meet cheesemakers and they come into the shop afterwards.

And so for us, it was a natural part of being in the hospital and sharing that story with, we have 12,000 people who have signed up on our listserv.

And so to say, I still use the word listserv, nobody uses that anymore.

That's okay, on your email list, yeah.

And say, hey, here's our baby girl.

Thank you guys for your support.

Because of all of you, this is happening for us.