Kendall Antonelli
👤 SpeakerAppearances Over Time
Podcast Appearances
Right.
So we talk about, we get asked to speak on personal branding a lot and on our, what we call living passion with purpose.
And so we say we're going to write a book called Passion with Purpose.
Crap, I shouldn't say that.
There you go.
I'm going to copyright it.
So, but our goal, what was the question?
Yes.
So this is what's tricky about our business, because when, and potential would-be investors, which we don't have any investors, we're ourselves right now, we're fully funded ourselves, which we like so far, because I like being my own boss and not being accountable to anybody.
It's tricky, so our retail does the best for us, and...
So our cogs, but this is where you're not going to want to get into cheese.
But our cogs and our profit margin is split basically 50-50% on average.
And it depends on the product.
We'll just say a cheddar.
A cheddar wall?
No.
When I come into your shop, what do I order?
A wheel of cheddar.
Oh, a wheel.
It's a wheel.