Kendra Scott

I said, I want to take all that away.

We're going to have jewelry freely displayed on the tables where our customers can touch and feel them and try them on.

We're going to create a real color bar where they can sit at the bar and drink champagne and eat a cupcake and watch their jewelry be made in front of them.

We're going to be totally disruptive in a space that I did not personally like as a consumer.

And I remember people saying,

Kendra, that's not gonna work.

You know how much you're gonna lose?

How many shoplifters are gonna just take that jewelry?

And I looked at them and I said, I believe that 98% of people are good.

So I'm not gonna build a business for the 2% of people that are bad.

And it worked.

We had lines around the block to come into this little store.

No, it was like Red Oak or whatever in Las Vegas.

Like we had to get stanchions.

It would be like five in, five out.

It was unbelievable.

It...

was this energy and community in the store.

We were hosting community events with Kendra Gives Back events for local charities.

color bar parties for birthdays and it was it was unbelievable and we realized that this is the missing link but it all came from a shake the snow globe moment of the recession right for us to think differently because we were doing okay we weren't you know making any big headlines but we were paying the rent and I was being able to put my kids through school and