Kevin Davis

There were some cases where it was a little bit, uh, larger, but, um, the, the difference is that the, the partnerships were zero cost.

And that's really why we started to go in that direction.

So instead of, you know, for that blended cost, that's us going out on AdWords, you know, creating all these campaigns, trying to get people to come in.

Geek Squad, you know, keywords were great, other keywords as well.

But when we went straight to the source, went to these hardware companies where they would refer jobs to us, we would be, you know, reducing the friction for them to have their customers install their products.

More five-star reviews, less returns.

They would, you know, since we're solving their problems, they just send us a bunch of customers.

And so once we saw that, that's why I mean, like, I can give you a blended number, but it doesn't really give a story of like, you know, the partnership was just large volume, zero, you know, cost per acquisition.

And that's the direction in which we started to grow.

And that's kind of right before we got acquired.

Why'd you, why'd you, um, so I would say the main reason is, uh, you know,

Richard and HelloTech, they come from an amazing pedigree.

They're, you know, Richard and his co-founders, they, I think they've done a couple of companies.

Richard has three successful exits.

Very, you know, I think he's from Excel as well, VC.

So they started up last year and because of that pedigree, they were able to raise just like 17 million almost right out of the gate.

And so,

they were only in a kind of like half of LA where we had this nationwide network.

Um, but because they had that pedigree, it would help going after these larger companies.

And so, you know, we started, uh, you know, talking in January about, you know, how that would work out.