Kevin Hart

And he was very diligent in answering those questions and helping me navigate on that road, right?

So the idea of hard work and hard work tasting different and the idea of a celebration being attached to Grand Coromino because we believe that life should not only be celebrated, but what you do on a daily should be celebrated.

So hard work in whatever way, however it fits to you.

How do you choose to celebrate it?

My job is to give you a choice.

Grand Coromino is that.

I would say, man, you know, you have to have access.

So Juan Domingo Beckman Jr., of course, the family, what they've done in this space, you know, you're talking about generations on generations of success and growth in the business, right?

from a distribution outlet or opportunity, there isn't a bigger option.

So I think for us, it was getting Juan to understand the real want, getting him to understand the passion behind my want, and that this is not a celebrity play.

This is not a check grab and run.

want to build something that can literally be attached to my family name and give me an opportunity to to build generational success uh wealth uh visibility whatever you want to call it but i want i want that how do i get that you have to go to the people that have it

so um i think that was our biggest our biggest one and and as you talk about separating yourself well when you have that machine and that machine understands your real energy and those two things connect well you're already so much different from anything else in the space right like the space is crowded because people believe that oh let's get a famous person and put the famous person name on a bottle and just put the bottle on the shelf and it's yourself that's not true at all like why did you make it what's the story behind it

what do you care about uh do you really drink this and if so why and how did you develop the liquid what is your plan for a year two three four five like you people really love a story and if you have an authentic one um i find that people respond to it so the the years of operation and configuration as to what we want to do were the best parts of the business because after the liquid came out

Well, it wasn't a shock to us of why we were happy and why we loved it.

We did the work.

We did the work.

And I also think, just to add to that, you're not dealing with rocket scientists, right?

Literally.

People that are successful and people that have won, they've done it for a reason.