Kevin Hart

The work that you're looking for is a response of what people feel the reason for your implementation in this space.

Like when the partners meet you and they say, oh, he's not here for fiction, he's here for real.

This is not fake.

Yeah, we will support and we will back and we will suggest this to the new customer when they walk in.

Try Kevin Hart's tequila.

It's really good because Kevin came in here and Kevin sat in front of us and Kevin made us understand not only why we should taste it, but why we should back and support it.

It's no different from a new artist.

If a new artist is really hungry, you're showing up at every radio station and every DJ outlet and you got your CD or you got a hard drive because I want you to hear my sound.

Listen to it.

And you're going to get way more no's than you are going to get yes's.

But the breakthrough yes is

when it goes on the radio waves makes the work so much worth it in this space the work of getting every restaurant every uh brand every chain every wine and spirits liquor store independent chain etc like yeah i read

So I expect to see the results of my work.

I expect to see people responding because I know what I did to get it into a space of conversation.

And I think for me, that energy is an energy that I'm not going to let go of.

And my partners have responded to it tremendously.

That's why we sit where we sit today.

Well, I don't even like the word celebrity when it's used and attached to me because it's underwhelming to what I really am.

And I get it.

I get what that is.