Kevin Hart

seeing a shift in marketing and a shift in entertainment right this younger generation and how they're navigating um and and operating within social media within storytelling uh within finding ways to present themselves to the masses i mean you know the concept of a live streamer and and

A person that that is literally talking to a screen all day and looking at a chat with comments, but finding a way to to build revenue to where it's coming in droves.

Right.

Like that to me.

It's exciting.

It's exciting to see a shift.

So you don't fight that.

You find a way to be a part of it.

You find a way to support it.

So where I think I've had an amazing lift is in amplifying that younger generation.

Like when I have a chance to sit beside some of these younger guys that are doing these amazing things, or it's dope for them to have stars like myself on their platforms or supporting them in that space.

I don't need nothing or want anything in return.

I just want to see people win.

But when you're supporting the new, it just makes you aware.

Yeah.

Not being aware is ridiculous.

Fighting what is, in real time, a new space of success.

You're seeing ad revenue, crazy spins from the biggest brands in the business.

And you're seeing where they're now spinning it.

Television is changing.