Kevin Indig

There was, there's a brand that has a close, larger deal with me for six months to be the exclusive sponsor.

So they sponsor, they have a sponsorship on every episode.

And,

But then generally, it's more like a bidding model where people can bid on a space.

However, I would say that I don't directly monetize.

It's even a better tool for just my career, building an audience and a following.

And then for a while, I also tried a paid membership, which was very successful.

It's interesting because I didn't invest a crazy amount in promoting that.

It almost all came organically.

So I'm sure I could have squeezed a bit more out of that.

But then when you have a day job on the side, there's only so much time you can invest in these things.

Joined G2 in very early 2019 as vice president of SEO and content.

So my goal was basically to grow the marketplace.

For those who don't know G2, it's a software, specifically B2B software marketplace.

You can find anything from a Salesforce to a Buffer, any kind of software needs, including reviews, comparisons, alternatives, and all that good stuff.

And my job was to grow the marketplace, right?

Bring buyers to the marketplace, predominantly through SEO.

And I led a couple of teams that were heavily invested in technical SEO and content.

What does technical SEO mean?

Technical SEO is basically the technical optimization of a website for a search engine, which spans everything from optimizing the code base to making the site faster, but also making it easier for search engines to find and understand all the relevant content on a website, which sounds pretty simple and straightforward, at least for humans.