Kevin Kelly

or a robot.

He would just approach everything as if he was from another planet and he would be examining music.

Okay, well, what is it about music?

Why are you people so affected by music?

It doesn't make sense to me.

And he would kind of investigate things, looking at them from this lateral position, just as a habit.

So that's a kind of imagination.

Yeah.

So there are various forms of imagination.

But the point is that the possibility space for ideas is very, very, very, very large.

It's probably the largest possibility space that we can imagine.

And we tend, as humans and living in our lives, to kind of retread the same ones.

And so anything you can do to get out of those ruts is very powerful.

But not always useful.

I mean, you can go too far.

All we all know from startups and innovation and inventions, you want to be one or two steps away.

If you're five or 10 steps away, it doesn't help anybody.

There's nobody there.

You have some crazy idea, but can't put it into words or pictures or communicate it, then it's lost.

If it's an idea so far ahead of its time, it could be right.