Kevin Kelly

And so it'd be really tough.

Intelligence alone is not enough.

So anyway, so that's overrated.

I think general intelligence is overrated.

One of the things I learned about magazines was that the best magazines at their best times, because magazines can outlive individuals, like the New Yorker, say, is that they work best when they're an expression of the personality of the editor.

The more idiosyncratic creations are, to me, that's one of the commonalities.

If you unleash the creators to really give them that room to create unencumbered, or

and constrained by the lawyers, by the bureaucracy, by committees, by the thought police, whatever it is, the more that there can actually be an expression of idiosyncratic creativity, to me, the stronger that is.

We have that with novels, because it's the sole person, usually, if they have any kind of clout, they can demand certain things.

It's much harder to do with other media like a movie because there's just so many people involved.

And that's one of the reasons why I think AI is going to be hugely transformative because we'll be able to have a 90-minute movie made by a single person, auto-generating all these other characters and stuff at their command, at their direction, the director.

That'll be true for games.

It's true now in newsletters.

The newsletters I follow are by people with very strong personalities and personalities

We own books that you like.

There's somebody with a very strong point of view that we don't see that as much of the screen that's now the center of our lives.

And I think we miss that.

And I think AI will help us regain that by actually enabling individuals or very, very small partner teams to create works in this medium of the screen.

Yeah, we projected by owning more than 50% of which we lost.

It was a very terrible, terrible story.