Kevin Kelly
👤 SpeakerAppearances Over Time
Podcast Appearances
And so you want to be in this direction where you are working, doing things that you find easy, that other people find hard, that only you appreciate.
That's true for companies, too.
You really want to be doing something, not trying to become another OS, another social media app.
Come on.
Those are occupied.
Those are occupied by players with network effects.
You're not going to work there.
You want to go in a direction that's the only.
And asking yourself, if you have competitors...
And they can be good at establishing a field and bringing credentials and believability to it and a market.
But the advantage that we had at Wired was that we didn't have any other.
We were so only at the time.
There was nothing else like it.
And it was hard because trying to sell advertising was impossible in the beginning.
That's the business.
It's not subscription, but advertisers.
And there was no category.
Wired didn't fit into any category.
It was like a...
incredibly difficult sell.