Kevin Lavelle

They have four-way stretch, a great fit, unlike a Brooks Brothers baggy cut or a European skinny cut.

And you can take them out of the washing machine and throw them on in about 15 or 20 minutes.

Don't even put them in the dryer.

And so that was what we started with.

And we've since expanded to performance fabric Henleys, denim, and blazers.

And we're going to keep growing from there.

The other products really are complementary.

And just to sort of expand the collection, it's our dress shirt.

That's our bread and butter.

That's what we've been selling for several years and has just been extraordinary.

To give some concrete numbers, and we don't disclose exact revenue figures, but just to give some concrete numbers, we've been growing

four to five X year on year since we started.

And as of the first week of June, we had surpassed all of 2014's total revenue.

And so we are growing tremendously.

It's hard for us to keep our product in stock.

Every time we restock it, we're sold out within a short period of time.

And we introduced a new collection of dress shirts about nine days ago.

And within an hour, one of them had sold out entirely.

And then within two days, another one had sold out.

And I would imagine by tomorrow, we'll be completely sold out of all sizes.