Kevin Roberts

And I went in and I said, I'm not here on behalf of my colleagues who are budget scholars, although I rely on their work.

I'm not here on behalf of our board, although I'm grateful for their service.

And I'm definitely not here on behalf of my importance, whatever that may be or not be.

I'm here on behalf of Heritage members.

And I have to speak on their behalf and say, you have to stop spending this money.

That mindset...

that has allowed us to be influential because we then pair that with what I think is the policy brilliance of our colleagues, and then in some cases, policymakers who are willing to become our spokesmen on things.

Probably late 60s.

Probably not.

I've talked to Charlie about that, although I forget what theirs is.

And part of that is Heritage is one of the two or three largest membership-driven organizations.

And because a lot of that is through snail mail, that donor base will skew older.

Two big things, and I appreciate the question because I'm still a teacher at heart.

And so while I'm probably not the best as a Gen Xer to be the messenger, I have a great passion for my colleagues who are engaged in that.

But two big things.

On the one hand, be us.

Be authentic, which is not an arrogant comment.

Did you say be us?

Be us.

Yeah, yeah, got it.