Kevin Roberts

No doubt I thought I knew more than I actually did.

And I thought I could run it as, quote, unquote, my business.

I was the founder.

with a couple of friends from high school, one of them a Catholic priest.

And I realized, oh man, that doesn't work because it's just, it's not that easy.

And the businessmen and businesswomen we had on that school board told me that, thankfully, in a very friendly way.

And so I became a real devotee of Jim Collins from Good to Great.

But in particular, my single favorite book, I'm doing a really small gesture with my hands because that addendum from Good to Great for the social sectors,

is I think, well, for me, I will say- I skipped that part, but I remember it.

All of my for-profit business leader friends say, Kevin, I didn't read that part.

Because at that point I was thinking, look, I know that I'm called because of my faith to start this school.

I know that I've got, without any hubris, this is a gift from the Holy Spirit.

I've got some leadership skills, maybe even some business acumen.

I'll just go into business.

And some of my friends were telling me that, but I knew I was called to do this school.

That little addendum,

changed my life because it made me realize this.

This is the thesis, to get to the heart of it.

Collins says, almost verbatim, a nonprofit CEO is not a for-profit CEO.

He or she is a legislative leader.