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Kevin Roberts

πŸ‘€ Speaker
1391 total appearances

Appearances Over Time

Podcast Appearances

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

We'll work with anybody, Pat.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

But these are the organizations that are going to be authentic and also, to the extent that it makes sense for them, going to use the tools, social media in particular, to access a segment of the population that we haven't enough.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

That combination has allowed us to have quite a following with younger Americans.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

But we still have to grow in that.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

No, we absolutely want to get into it.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

My point in saying that we've improved in that regard, but we have some improvement to make is just to be transparent, that we haven't figured out how to unlock that door.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

A closer collaboration with Turning Point has helped, but I will tell you when it comes to

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

To your point about these almost all white audiences, we have had some modest success with African American outreach.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

Before I got to Heritage, I was running the Texas Public Policy Foundation, and we had begun to hone pretty well

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

this outreach to voters in South Texas, almost all of them Hispanic.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

There are obviously huge increases in support by Hispanics, both men and women, and black men.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

And what I would call the MAGA coalition, where heritage comes in, is in addition to wanting to reach those audiences, as Charlie did, is also to help be the glue behind the scenes between the principles and the policies, how you message it, and then learning from these other organizations we're collaborating with more closely how we ourselves can do it.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

It's a vital part of our strategy.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

Because we exist to restore self-governance to the American people.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

That can only happen if there are conservatively-minded men and women in Congress and in state legislatures, which means you have to do what?

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

You have to win elections.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

And so Heritage always thinks in 50% plus one terms.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

We are a coalitional organization.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

But those are the questions to ask for sure.

PBD Podcast
"Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

Let's talk about something that's probably, by the way, I'll just say, we'll take that for action.