Kevin Roberts

And whoever the standard bearer is, is not going to be a blast from the past, the 1980s or the last Trump term.

It's going to be one of these men or women who understands what time it is.

The first on my list, and I would tell this to my son, Phillip, or any young man or woman thinking about it, is something that's always been on the list.

Be a person of faith, whatever that faith is.

Secondly, be someone who loves this country so much that you would be willing to sacrifice everything for it.

And if you can get there, then we can get into the qualities that would make you a good president.

Three, point three, call out problems that you want to fix, but every single time tie them to a solution.

The American people want to know you've acknowledged their pain, their concern, but they also very quickly want to know why they, as Americans, should be awful.

Number four, be as deeply read as you can be.

No surprise that this history teacher says that, especially about American history, political philosophy, economics.

And fifth, because you want to limit me to five, which is fine, never stop practicing the craft of communication.

And not just the really important communication for big public speeches, TV, radio appearances, but something I've learned in my career, continue to learn, the importance of internal communication.

Communication with staff, with colleagues, guidance, directives to people who, working for you, if you succeed in being president, will need to know exactly where you stand.

Number one, never accepts the framing of the opponent.

Never accepts the framing of the opponent.

Never.

Never give ground.

I think about my recently departed high school debate coach, Judy Hadley.

May she rest in peace.

She said, Roberts, stop being so nice.