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Kevin Roberts

👤 Speaker
977 total appearances

Appearances Over Time

Podcast Appearances

Valuetainment
“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

Now, some of the... When I say people, I really mean everyday Americans, people who are small business owners, blue-collar workers, grandmas, whoever they are.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

Now, of course, several hundred thousand of them will also be donors to us, for the most part, small donors, and we very much treasure them.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

So in no way am I being dismissive or ungrateful, obviously, but the reason Heritage has been so successful...

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

The reason people call us, other people say this about us, we try not to engage in this, call us the most influential conservative think tank in the world is because we put the American people first.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

And so I'll tell you a story that underscores this.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

A few years ago, four years ago now, I was asked to come into a meeting of Republican senators to try to, by the conservative senators in the Republican conference, stop the end of your omnibus, which is just fancy Washington speak for spending more money that we don't have.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

And I went in and I said, I'm not here on behalf of my colleagues who are budget scholars, although I rely on their work.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

I'm not here on behalf of our board, although I'm grateful for their service.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

And I'm definitely not here on behalf of my importance, whatever that may be or not be.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

I'm here on behalf of Heritage members.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

And I have to speak on their behalf and say, you have to stop spending this money.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

That mindset...

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

that has allowed us to be influential because we then pair that with what I think is the policy brilliance of our colleagues, and then in some cases, policymakers who are willing to become our spokesmen on things.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

Probably late 60s.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

Probably not.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

I've talked to Charlie about that, although I forget what theirs is.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

And part of that is Heritage is one of the two or three largest membership-driven organizations.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

And because a lot of that is through snail mail, that donor base will skew older.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

Two big things, and I appreciate the question because I'm still a teacher at heart.

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“Let's Work With TPUSA” - Heritage Foundation CEO REVEALS Charlie Kirk Alliance To Reach Gen Z

And so while I'm probably not the best as a Gen Xer to be the messenger, I have a great passion for my colleagues who are engaged in that.