Kevin Tan

It was $160 million, which is the size of many IPOs.

Audience data is really information around any consumers.

We start off providing audience data for media and advertising consumers, but I suppose data on audiences has grown to be more than just the media consumption.

It's really information and profiling of customers'

And consumers can be home consumers or business consumers really based on their activities and their demographics.

A combination of all the above.

I think it flows down really from a lot of the brands.

So the brands can be someone like a CPG brand, like a P&G.

It could be a business brand.

It could be a retailer.

And it's also all the channels in between.

The brands obviously are using it for marketing, but they are also using it for their advertising and targeting of their advertising.

It's being used by publishers really across the gamut.

Everyone is looking for data to do kind of profiling and targeting, be it content or be it advertising.

Sure.

I mean, we track 3.5 billion uniques across the planet, and our data is based out of a variety of different things.

I suppose the base level is based on relationships with over 30,000 publishers around the globe.

Yeah, and those types of things, also other things.

It can be e-commerce sites, it can be dating sites.

We collect a lot of declared registration data from sites where you have to register, and it's not just someone giving an alias.