Kevin Tawil
👤 SpeakerAppearances Over Time
Podcast Appearances
And so you literally look at the pamphlet and read it.
I'm like,
Hold on.
Cell phone insurance.
That seems to be more closely aligned with wireless than roadside assistance.
Hmm.
I might want to be in that business.
And so we would have never found cell phone insurance were we not in the business.
But because we were, we got to see it.
And outside in, it may seem like a big move.
It's an entirely different product.
Why would you consider this as an acquisition?
But
Once you're in the industry, you realize that, in fact, both the person you pitch to at the wireless carrier is the same marketing manager.
It's a value-added services marketing manager within the wireless company.
So the person you're selling to is the exact same person.
The financial orientation of the products were identical.
They're both insurance-esque.
So a customer would pay $3 a month.
billed on your cell phone bill.