Kevin Tawil

And you want to execute those bets well.

And importantly, you double down on the ones that work and you kill the ones that don't.

And we've had a number over the years that have not worked.

Fortunately, we've had enough of the pets to work along the way.

And I think of that not just in products, but in acquisitions.

Then we bought the Merrimack Group.

Well, that was making a small bet in a new product to the same channel distribution.

It wasn't betting the farm.

And then through the course of the early 2000s, we were betting in another way to diversify as other products sold through the wireless channel.

We developed a product called PayAssure, which was to help carriers attract credit challenge customers, which they weren't bringing on at that time.

It was really a little before the prepaid era.

We had another business called Asuria Managed Wireless, where we would take over the management of all of the handsets for Enterprise, and so there'd be lifecycle management as well as tracking of those devices.

And we got them up and running, we stood them up, and both of those turned out for different reasons not to work out, so we shut them down.

But others along the way were successful in addition to handset protection.

We made little bets in integrating into the value chain, whether it was getting into the reverse logistics or repair business.

And once we found that those worked, we were able to grow.

We have a long history of just testing and learning.

Yeah, so Lachlan was in our sights right from 1999 when we started looking at handsome protection.

There were three buyers.

We ended up buying the Merrimack group, but we talked to Lachlan.