Kim Kahn

For other categories, Cyber Monday is set to have the biggest discounts of apparel at 25%, and for computers at 23%.

Meanwhile, Black Friday is forecast to have the steepest markdowns for televisions at 23%.

Toys and appliances are also set for big discounts.

The data from Adobe indicated that shoppers are also trading up to higher ticket items, taking advantage of deals to get greater value.

Generative AI is also becoming a major holiday shopping factor.

In the first 23 days, AI traffic jumped 830% year-over-year.

The tools are most used for toys, video games, appliances, personal care, and electronics.

Adobe also observed that shoppers landing on a U.S.

retail site from an AI service were 30 times more likely to buy something.

And 32% of respondents said they've used AI to aid their online shopping journey.

Nearly half have used or plan to use it specifically for holiday shopping.

Among active stocks, Urban Outfitters reached record Q3 sales and record net income, beating expectations and sending shares sharply higher.

Autodesk is up after a quarterly beat and new 2026 revenue targets of $7.15 to $7.165 billion, driven by platform and AI momentum.

And Workday is slumping after analysts cited investor concerns over current remaining performance obligations growth being driven by M&A.

In other news of note, Paramount Skydance is reviving the Rush Hour movie series nearly two decades after the last installment, with a push from the White House.

President Donald Trump personally pressed the studio to bring back the buddy cop franchise, Semaphore reported.

Paramount will receive a flat distribution fee for releasing Rush Hour 4.

Warner Bros., whose new line labeled back the earlier films, will take first dollar gross.

OpenAI is projecting that at least 220 million weekly users will pay for ChatGPT subscriptions by 2030.

As of July, about 35 million, roughly 5% of weekly actives, subscribed to $20-plus or $200-pro tiers.