Kim Komando
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They know everywhere your phone goes, okay, because they're location services.
They know what medications that you take.
They know everything about you.
But here's the kicker, and I'll never forget what he said next to me.
It's 28,000, but every time you use your phone, it becomes infinite.
Because every time you pick up your phone, you use an app, you buy something, you move around, whatever it may be, is that you're adding even more data points.
So those data points just keep growing and growing and growing and growing and growing.
You use your driver's license.
You go get a driver's license.
The DMV is selling those records to data brokers.
So you have your address, your home address on your driver's license.
And then now you're like, well, how did that get out there?
Because I didn't want that out there.
But now it's out there because somebody else sold it.
These are big companies.
They are billion-dollar corporations.
And so LexisNexis is one of the big ones.
They have something called the consumer risk.
I don't think we've ever talked about that.
It's called the consumer risk score.