Kim Lecha
👤 SpeakerAppearances Over Time
Podcast Appearances
There's 370 submissions on average per month, right?
So 370 people per month per customer are exposed to the product, right?
Also, customers are happy because the product is a good product.
They talk about the product.
So there's a viral growth.
There's an organic growth.
And the realization is customers bring customers.
So as a company, we need one goal, right?
One North Star.
Total number of customers.
So that's the one goal that we set ourselves for, let's say, starting in 2019.
Now, the goal needs a strategy.
How are we going to achieve that goal?
I said already, go to market.
But what kind of options are there for us?
So in terms of our strategy, there are four different criterias that we use to assess those options.
The first one, if it can be something simple, better than complex.
Back in the day, a lot of people talked about growth loops.
So you had to invest in many different areas in one thing.
One flywheel would move a second flywheel.