Kim Lecha

Where do I get that information?

And go from fragmented data sets from, let's say, that reside in different tools, so there's different fragmented tool sets, and also fragmented processes to a unified, customer-driven tech stack.

We as Typeform believe, and this is what we promote, that every company has to be very close to their customers or to those valued audiences.

You have to talk to them.

So we always start with this zero party data.

We believe that data is very important because it's an opportunity to engage the people.

It's an opportunity to ask and get their intention and the information straight from the source.

So that zero-party data for us is very important.

It can start in a contact us form.

It can be because a survey or, let's say, a form triggered in your web page.

It can also be because it's something that opens up inside the app or inside the software tool.

That is important, but it's not enough.

Your companies have a lot of other data that you can use.

Data about, for instance, what app this person saw, what landing page this person comes from.

All of that, let's say, marketing activity type of data.

You also have a lot of product type of data.

Did the person sign up?

Did the person start creating a form, for instance, in our case?

All of that data is the first-party data.

The data you collect from the customer is zero-party data.