Kimberly Adams
👤 SpeakerAppearances Over Time
Podcast Appearances
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NBCUniversal, which has the rights to air the Olympic and Paralympic Games in the U.S., says it sold out all its advertising slots by early January, setting what the company calls a new ad sales record.
Beth Mihalik teaches corporate communications at Penn State Lehigh Valley.
But in terms of economic impact for Olympic host cities, it can be hit or miss.
Michael Clark directs the Center for Business and Economic Research at the University of Kentucky.
Early estimates say the Milan-Cortina Games will yield more than $6 billion in economic impact.
Kiki Kaplanidou runs the Department of Sports Management at the University of Florida.
The Winter Olympics will run from February 6th to the 22nd, and the Paralympic Winter Games are starting up March 6th.
In Washington, I'm Kimberly Adams for Marketplace.
Welcome back to Make Me Smart, where none of us is as smart as all of us.
Today, we're going to take a look at the media business and particularly how it's changing under President Trump's second administration.
The ongoing fight between Netflix and Paramount over the future of Warner Brothers is highlighting some of the issues that come up when politics or political players and media start to clash.
Because the president and his allies have stakes in the game when it comes to a potential deal in this story.
One term that's been popping up around this conversation is media capture.
So today we're going to get smart about that and talk about how it can help us understand what's going on in the U.S.
And so here to make us smart about this is Rodney Benson, who's a professor of media, culture, and communication at New York University and author of the book, How Media Ownership Matters.