Kimberly

So give us the numbers.

How has Demon Slayer done?

Yeah.

And just for clarification, when you say, like, the biggest animation opening ever, you're talking about Disney movies, Pixar, all of those ever?

Yeah.

Some people were surprised, but were you surprised?

For those who aren't familiar with Demon Slayer, tell us a little bit about the story.

Anime has been gaining in popularity, of course, but is kind of a relatively new genre for a lot of American audiences.

So tell us about the marketing for this film and the run-up to the release.

I've seen that show.

It's literally something for everyone.

Is that enough, do you think?

Because you do kind of need to know what happened in the series for the movie to make any kind of sense.

Like, what happens when you tap out on the fan base?

We need to take a quick break, but we will be right back.

All right, we're back with Crunchyroll's Mitchell Berger.

So why did you all decide to release this just in theaters when you're primarily a streaming platform?

So how are the goals for a theatrical release different when you are a streaming company compared to, say, a more traditional film house?

How do you think this box office success is going to affect Crunchyroll's theatrical strategy moving forward?

For the people who were very surprised that suddenly anime is all over their feeds, what would you say to them?