Konark Sharma

$10,000 a month.

10,000 samples a month, they're paying for typically around 10,000 samples.

Almost, yeah.

When did we start building this ad?

Essentially, I mean, we started with the first iteration in late 2017, towards the end of the year.

And that's when we kind of began.

We began as a mobile application, actually.

So we have delivered on quite a few iterations of the platform and the product to solve the problem, right?

And so that's when we did the first line of code.

And from there onwards, it's been a hybrid, right?

From there onwards, actually, we shifted to using a lot of no code to build out a solution, right?

Using a small team, nimble team, and we had to go through a lot of maneuvers.

Because historically, freestand is in the product sampling space, which is the trial marketing category.

And if you think about it fundamentally, it's extremely easy to give away a free product.

Everybody wants a free product.

So historically, nobody has built any tech infrastructure for it.

And that's what we've been navigating for a long time.

So yeah, I mean, I guess.

We've had about 20 customers, 20 FMCG brands.

Not 20 active customers, 20 customers that we've been through.