Krasivanova Twig

We'll see how many are actually sold in the end, but FIFA says that already two million have gone and that as a non-profit making organisation, all of the World Cup's revenues will be put back into football development.

Manny Jasmine.

From Italian cooking to handmade sea salt in the Philippines and ceremonial dances in Kenya, UNESCO, the UN's cultural agency, has awarded the status of intangible cultural heritage to a diverse range of traditions this year.

And eyeliner, or specifically curl eyeliner, is among them.

Stephanie Prentice has this report.

The tradition of wearing kohl or kohl dates back thousands of years.

And in those early civilisations, and indeed through to the modern day,

It served practical, spiritual and aesthetic purposes and also medicinal.

So it protected the eyes from the glare of the sun.

It treated the eyes of infections and various other medicinal ailments.

And it also symbolized a divine protection.

So it protected against the evil eye.

It's very important to note that kahl is actually quite distinct from modern eyeliner in that it is crafted from natural materials.

Western eyeliner, as we know it, is highly processed.

In ancient Egypt, it would have been something like ground antimony.

Then in other parts of the global south, you would see different formulations.

So they may have used things like

roasted date pits.

One of the most interesting formulations was the bile from the gallbladder of a hyena.

I think the common denominator here is that it's a process of grinding, filtering, and storing the powder itself.