Kristen Schwab

The Everlane side of this deal, it's pretty easy to explain.

The brand's popularity has been declining, and Suturita Kadali, a retail analyst at Forrester, says it needed cash.

While Everlane was desperate to be saved, Shein is desperate to expand.

The brand has tried to go public several times here in the U.S., also in London and Hong Kong.

But it's run into regulatory problems.

questions about its supply chain and labor practices.

Everlane, with its tagline Radical Transparency, could help clean up Sheehan's image.

Jessica Ramirez is co-founder of the retail consulting firm The Consumer Collective.

Plus, Sheng Liu, who teaches retail merchandising strategy at the University of Delaware, says if Shein wants to go public, it has to go global.

Now, Everlane is not Shein's first foray into other brands.

It had already bought Misguided, a U.K.

label.

It formed a partnership with Forever 21.

Lou thinks for Sheehan, this is just the beginning.

Evolving from a single fast fashion website into a portfolio of brands.

I'm Kristen Schwab for Marketplace.

A holiday does not necessarily equal a light news day, these days at least.

We've got IPOs, homebuyer stats, and the lowdown on a somewhat mysterious retailer that's trending by copying trends.

From American Public Media, this is Marketplace.

In New York, I'm Kristen Schwab in for Kyra's doll.