Kristen Schwab

companies that have to operate physical stores to operate on this model.

But if a company is launching a new clothing brand or something like that in the future, it seems pretty obvious to me that

If at all possible, they would try to launch it with a similar type of logistics operation and data scraping operation.

Are you a Quince shopper, Amanda?

I've never ordered anything from Quince.

I have thought about it, but I already have too much clothing.

I'm surprised you didn't order anything for this story.

What has kept you from clicking buy, do you think?

You know, I really did think about ordering for this story.

The brand is a little bit calculated.

And, like, all branding is calculated, but it is so algorithmically driven in my mind that...

And that's what a lot of people want in their wardrobes.

People want things that can sort of fit together in a lot of ways.

But for people who are looking for something slightly different, something slightly more surprising or challenging, it just doesn't quite hit the spot.

Amanda Mull is a senior reporter at Bloomberg Businessweek.

Amanda, thanks again.

Thank you so much.

This final note on the way out today, saw this in Variety.

Memorial Day weekend traditionally kicks off the summer movie season.

And the big film this year is The Mandalorian and Grogu, Disney's first Star Wars film in seven years.