Kristin Demoranville

How important is cybersecurity in your opinion from what you've talked to with your clients and fellow community for food and ag brands in protecting their business identity and customer data?

How important is cybersecurity in your opinion from what you've talked to with your clients and fellow community for food and ag brands in protecting their business identity and customer data?

It's too bad that they, first of all, that happened. And I, all my hair goes out because people don't realize how difficult farming is full stop. It's a very difficult job. It's yeah. It's a lot of highs. It's a lot of lows. Sure. Some smarty pants on here are like, why don't they just make it into ice wine? Because that's not how that works. Right. Yeah, it's not.

It's too bad that they, first of all, that happened. And I, all my hair goes out because people don't realize how difficult farming is full stop. It's a very difficult job. It's yeah. It's a lot of highs. It's a lot of lows. Sure. Some smarty pants on here are like, why don't they just make it into ice wine? Because that's not how that works. Right. Yeah, it's not.

So people are trying to make the best of bad situations like California with the fire and all the smoke taint that's coming off and hitting those vines. Now, some smoke taint's okay because they can still bottle it and it's sort of got that barbecue-y vibe to it. But you can't do that for a full load of like Chardonnay or for Cabernet because ultimately ruins the crop.

So people are trying to make the best of bad situations like California with the fire and all the smoke taint that's coming off and hitting those vines. Now, some smoke taint's okay because they can still bottle it and it's sort of got that barbecue-y vibe to it. But you can't do that for a full load of like Chardonnay or for Cabernet because ultimately ruins the crop.

You can't remove that taint either. It's literally a taint. And I think that this is where I think the technology is going to come in a lot more. It's already in the vineyards. It's already in agriculture. It's here. It's very much here. I had a conversation actually with a reporter yesterday talking about what type of tech is in vineyards. And I was like, a lot.

You can't remove that taint either. It's literally a taint. And I think that this is where I think the technology is going to come in a lot more. It's already in the vineyards. It's already in agriculture. It's here. It's very much here. I had a conversation actually with a reporter yesterday talking about what type of tech is in vineyards. And I was like, a lot.

And I asked him while off, there's going to be more tech thrown at these problems to fix it, right? With more tech, that means more internet connected. Totally. Totally. More people who are just going to connect without realizing that it's not going to be secure by design. Most products aren't secure by design because they're out to turn a profit. So they want to get it out quickly, right?

And I asked him while off, there's going to be more tech thrown at these problems to fix it, right? With more tech, that means more internet connected. Totally. Totally. More people who are just going to connect without realizing that it's not going to be secure by design. Most products aren't secure by design because they're out to turn a profit. So they want to get it out quickly, right?

They're not going to spend the time to necessarily make it secure by the hardware aspect. But when it comes to these type of consumer commodity technologies, you know, they're going out the door rapidly. And it bothers me because now these farmers have to become cybersecurity experts or IT experts.

They're not going to spend the time to necessarily make it secure by the hardware aspect. But when it comes to these type of consumer commodity technologies, you know, they're going out the door rapidly. And it bothers me because now these farmers have to become cybersecurity experts or IT experts.

Sort of goes back to the John Deere tractor moment where they had to start hacking their own tractors just to fix them. Right. Thankfully, that's now been changed and they can work on their own tractors. They shouldn't have to do that. And I've heard from other type of ag companies and like soybean is very concerned about cybersecurity. I've heard from the corn, the same thing.

Sort of goes back to the John Deere tractor moment where they had to start hacking their own tractors just to fix them. Right. Thankfully, that's now been changed and they can work on their own tractors. They shouldn't have to do that. And I've heard from other type of ag companies and like soybean is very concerned about cybersecurity. I've heard from the corn, the same thing.

They're very concerned. Yeah. But the problem is, is that nobody's specialized enough to start working on that. And this is where Andrew's super important and why the work I do, because we're constantly trying to be like, hi, hi, we can help. Just talk to us, please. Like, we really want to help. It's difficult because I don't want people to run around and think, oh, it's a lot. We're all lost.

They're very concerned. Yeah. But the problem is, is that nobody's specialized enough to start working on that. And this is where Andrew's super important and why the work I do, because we're constantly trying to be like, hi, hi, we can help. Just talk to us, please. Like, we really want to help. It's difficult because I don't want people to run around and think, oh, it's a lot. We're all lost.

We're doomed because we're going to have another frost and everything's going to happen. We can't fix the frost problem.

We're doomed because we're going to have another frost and everything's going to happen. We can't fix the frost problem.

But if we could prep people ahead of time with technology that's prepared them for it so they can potentially, I don't know, early harvest or late harvest or whatever needs to happen, the tech will help eventually to be able to get to a point where maybe this won't be as so devastating. Maybe it'll just be more of a bump in the road.

But if we could prep people ahead of time with technology that's prepared them for it so they can potentially, I don't know, early harvest or late harvest or whatever needs to happen, the tech will help eventually to be able to get to a point where maybe this won't be as so devastating. Maybe it'll just be more of a bump in the road.