Kristin Demoranville

But again, it's that aspect of everything's going to be connected to the internet because people want to sit in their homes on their iPad and be able to eat dinner with their family, but yet still be able to monitor whatever's going on. Yeah.

But again, it's that aspect of everything's going to be connected to the internet because people want to sit in their homes on their iPad and be able to eat dinner with their family, but yet still be able to monitor whatever's going on. Yeah.

It'd be like a little robot shell that like hits it. Yeah. We could have like an Iron Man shield around the vineyard. Who knows? Yeah.

It'd be like a little robot shell that like hits it. Yeah. We could have like an Iron Man shield around the vineyard. Who knows? Yeah.

Yeah, trust is a hard one. And once it's broken, it's complicated, right? Even when cyber attacks happen, regardless of if it's a product or what it is, you'd start to distrust that brand a little bit more. I'm not going to name names because it's not worth it. You definitely are like, hmm, those people had a cyber attack. They're kind of shady. I might go with this brand instead or whatever.

Yeah, trust is a hard one. And once it's broken, it's complicated, right? Even when cyber attacks happen, regardless of if it's a product or what it is, you'd start to distrust that brand a little bit more. I'm not going to name names because it's not worth it. You definitely are like, hmm, those people had a cyber attack. They're kind of shady. I might go with this brand instead or whatever.

I think we're going to we're going to see that more and more. But also kind of the running joke in the cybersecurity community is you're not really a company until you have been hacked because otherwise it's going to happen anyways. But because it's happened to everybody now. So because of that, we kind of just joke that like you're real now. You're welcome to the world. You've had. Yeah.

I think we're going to we're going to see that more and more. But also kind of the running joke in the cybersecurity community is you're not really a company until you have been hacked because otherwise it's going to happen anyways. But because it's happened to everybody now. So because of that, we kind of just joke that like you're real now. You're welcome to the world. You've had. Yeah.

Yeah, no, there's no guarantee. There's never going to be a guarantee. You can't guarantee in this business. And if anybody says otherwise, please come find me. Right.

Yeah, no, there's no guarantee. There's never going to be a guarantee. You can't guarantee in this business. And if anybody says otherwise, please come find me. Right.

I mean, there's even a term in cybersecurity called zero trust, which is basically not allowing anything to come into your network. That's ultimately what it means. But that's such negative branding, if you think about it, because zero trust to people who don't understand what that is. So what what does that mean? You know, and I could see people getting really upset by that.

I mean, there's even a term in cybersecurity called zero trust, which is basically not allowing anything to come into your network. That's ultimately what it means. But that's such negative branding, if you think about it, because zero trust to people who don't understand what that is. So what what does that mean? You know, and I could see people getting really upset by that.

I don't like the term. I don't use it if I don't need to. But I think that in general, cybersecurity needs a rebrand in itself when it comes to food and ag. And I'm so glad that we talked today because you definitely echoed that for me. How are we going to do that? We need to come in maybe with more peace offering. Like, hi, we come here as friends to be your farmer.

I don't like the term. I don't use it if I don't need to. But I think that in general, cybersecurity needs a rebrand in itself when it comes to food and ag. And I'm so glad that we talked today because you definitely echoed that for me. How are we going to do that? We need to come in maybe with more peace offering. Like, hi, we come here as friends to be your farmer.

And I have met a lot of resistance, but I'm also meeting a lot of people that are really interested in helping and want to be supportive. Like the food protection teams are all about this. They're like, anything we can do to help food safety. And we understand cybersecurity is part of it now. So we want to help you get there. That is such a great community that I've started with.

And I have met a lot of resistance, but I'm also meeting a lot of people that are really interested in helping and want to be supportive. Like the food protection teams are all about this. They're like, anything we can do to help food safety. And we understand cybersecurity is part of it now. So we want to help you get there. That is such a great community that I've started with.

And that's actually given me a lot of hope that eventually food and ag in general will break down a little bit better.

And that's actually given me a lot of hope that eventually food and ag in general will break down a little bit better.

I think that's brilliant advice for anybody who's listening, who's trying to break into that area there with getting to know your FBI field office so you can report these things as well. Anyways, thank you so much for being here, Marina. Like I've learned a lot.

I think that's brilliant advice for anybody who's listening, who's trying to break into that area there with getting to know your FBI field office so you can report these things as well. Anyways, thank you so much for being here, Marina. Like I've learned a lot.