Kristin Demoranville

We have to rope that into the food industry because it's so prevalent in not only the production of food, but creating food. And I'm actually at a place where I'm simmeringly angry at all times about it now. We need to do something. Like we need to keep talking about it. All I do is evangelize. Like, hi, we need to care about cybersecurity and food. The food teams get it.

The food scientists, the quality people, the protection people, they understand. The defense teams definitely get it because we can help them fight food fraud and obviously all the drug issues that are happening in the food industry. But it's just like, why aren't cybersecurity people click? Where's the light bulb moment? Why aren't they understanding this? Is it because it's too hard?

The food scientists, the quality people, the protection people, they understand. The defense teams definitely get it because we can help them fight food fraud and obviously all the drug issues that are happening in the food industry. But it's just like, why aren't cybersecurity people click? Where's the light bulb moment? Why aren't they understanding this? Is it because it's too hard?

Because it's too, I don't know, food is a very emotional thing, you know, because we have that connection to it. I just don't understand. That's where I get a little annoyed. And this is just me sharing a general annoyance.

Because it's too, I don't know, food is a very emotional thing, you know, because we have that connection to it. I just don't understand. That's where I get a little annoyed. And this is just me sharing a general annoyance.

Yeah, I know enough about the UK side in terms of the food industry and the agriculture side to know that it's a very regulation driven. There's almost like a police for everything, which is I don't think it's really a bad thing because it's keeping you honest. Right. But to the point where the farming, let's be real. And I think

Yeah, I know enough about the UK side in terms of the food industry and the agriculture side to know that it's a very regulation driven. There's almost like a police for everything, which is I don't think it's really a bad thing because it's keeping you honest. Right. But to the point where the farming, let's be real. And I think

Andrew might be able to weigh in on this too, isn't exactly like a money-making role. You can make some money in it, but you basically break even, or you pray to God you break even by the time the season's over. It's so much stuff that they have to deal with. The weather, which is constantly an issue, obviously. The soil, because it's being destroyed. Bugs, because bugs are a problem.

Andrew might be able to weigh in on this too, isn't exactly like a money-making role. You can make some money in it, but you basically break even, or you pray to God you break even by the time the season's over. It's so much stuff that they have to deal with. The weather, which is constantly an issue, obviously. The soil, because it's being destroyed. Bugs, because bugs are a problem.

And then human factors. people being jerks around the fields, doing other things. And then now people are saying, oh, you know, they got all these subsidiaries and all these things, but that doesn't necessarily help with what they need to deal with on the back end. And farmers are very concerned about their data. They're very concerned about where it's going.

And then human factors. people being jerks around the fields, doing other things. And then now people are saying, oh, you know, they got all these subsidiaries and all these things, but that doesn't necessarily help with what they need to deal with on the back end. And farmers are very concerned about their data. They're very concerned about where it's going.

As the consumer becomes more educated, they're going to want more and more tracking. Like what plant did this particular soybean come from? It might come down to that. And that's an incredible amount of pressure that's put onto the farm. That's more stuff that needs to be dealt with. It's actually been stated in multiple reports that the food industry is a low hanging fruit.

As the consumer becomes more educated, they're going to want more and more tracking. Like what plant did this particular soybean come from? It might come down to that. And that's an incredible amount of pressure that's put onto the farm. That's more stuff that needs to be dealt with. It's actually been stated in multiple reports that the food industry is a low hanging fruit.

The food industry just needs support and help from all of us. That's really what it needs. And I hope that as people are listening to this, they start to ask questions critically, even when you're watching a TV show like Clarkson's Farm, because there's quite a bit of tech on that. He's got a tractor he drives around with a joystick. Something like that.

The food industry just needs support and help from all of us. That's really what it needs. And I hope that as people are listening to this, they start to ask questions critically, even when you're watching a TV show like Clarkson's Farm, because there's quite a bit of tech on that. He's got a tractor he drives around with a joystick. Something like that.

Or when you watch like a show about food factories or something like that, do you understand the food safety ramifications of having that crew in there or what that looks like or how they produce? Do you have questions about, you know, follow the network cable? I want people to ask those critical questions. And I have that come to me quite often. How do I get involved in food?

Or when you watch like a show about food factories or something like that, do you understand the food safety ramifications of having that crew in there or what that looks like or how they produce? Do you have questions about, you know, follow the network cable? I want people to ask those critical questions. And I have that come to me quite often. How do I get involved in food?

How do I get involved in operational technology security or ICS? How do I get into these things? Stay curious and ask a ton of questions. Get to know the people who work with it because it's the people in process at the end of the day, as we've already said, that are going to make or break a situation.

How do I get involved in operational technology security or ICS? How do I get into these things? Stay curious and ask a ton of questions. Get to know the people who work with it because it's the people in process at the end of the day, as we've already said, that are going to make or break a situation.

So with all of that, and your US side, what are some of the most pressing cybersecurity challenges facing the agriculture and food production sectors today? Because that just flows beautifully into what we were talking about.