Kristin

And when that happened, we all kind of went, ugh.

Because the centralization is exactly.

And I think that that's concerning.

Food is very much already centralized in a lot of ways.

There's only like four chicken houses, like big companies that own all the chicken houses.

If you look at any of the big your favorite brands, they're probably owned by a bigger brand, a parent company.

And there's very few left.

In fact, even pet food brands are being bought up in the same way as well.

So I think this is the problem is that people don't necessarily want to do their due diligence to understand that.

When they find out that there's only a few companies that own these things, it's very shocking.

And it becomes sensory overload in a lot of ways because people don't want to necessarily understand that because they don't understand the food system.

And this is where I think.

the world of meat and potatoes, to use a full pun here, of the issues lies the disinformation and misinformation with when it comes to how our food gets to our table.

And it's really aggravating to the farming community because they don't, first of all, they're not being compensated probably for what they're doing, let's be real.

But the other part is, is that

A lot of people think that they are still red barn tractor milking cows by hand.

Absolutely not.

The dairy industry is one of the most highly automated industries we have.

And that is why it's under attack more regularly than any other sector.

Because of that, the more connected you are, the more you're a target.