Kristján

So it's difficult to say some of the things our churn is really low.

We have less than a 1% churn in total.

Uh, customer, customer, uh, customer stopped using the service churn.

The number of clients churning.

Uh, that's monthly.

Uh,

There's been actually some interesting reasons.

Not that's bad for the company.

One of the reasons is that a company had a merger.

It was acquired, and the company that acquired them had a different tool set, so there wasn't a need for them to use it anymore.

There's still dialogues if the new company that they acquired with should take it on, but we count that as churn.

Another reason is it's a startup.

They finished all their hires.

They didn't see any growth coming up, so they didn't feel like they would need it for a longer period.

That's the kind of reasons that have been there.

Um, but, uh, we haven't really had any, like, we're unhappy with the service.

We want to quit.

Um, you know, there's nothing that's indicated that we needed to do better on those parts that's, that's come along so far, at least not in the quantity that we've taken it seriously.

Um, my favorite business book probably right now is the tool of Titans.

I just like the whole overview of, of, of things that they put in there and a lot of kind of great book sources that they have to, to, to send out.