Kristopher London

And, um, so I was, I've constantly like met with the NBA, this like every all-star weekend.

And then I saw that they bought at the time playmakers and then it was NBA playmakers and broadband.

And that's when I knew like, okay, now they're starting to understand.

So let me like start to talk to them even more to really help them like shape the model and everything.

And then,

You know, they kind of move slow because of the higher ups.

It's like I get it.

Like, you know, you put an idea out.

It probably won't come to fruition for another two years because they have to get it approved and everything.

And that's kind of how this Creator Cup came about, too.

Like we've been trying to do creator games for the longest with the NBA, like sponsored by the NBA and stuff.

and on the NBA networks too.

It's just a blessing, man, to see how it's all come about year in, year out.

So I'm thankful for that for sure.

Oh, yeah.

Short form.

I mean, I doom scroll all the time just watching short form content.

That's how I get my NBA news.

It's not on ESPN anymore.

It's literally like if it's not on their Instagram, I probably won't know about like a trade or, you know, something going along there.